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Funding 6 Min Read

How to pitch to investors – beyond the pitch deck…

Successful selling to anyone is always a result of both the message you are giving and the way you’ve chosen

Marketing 3 Min Read

Best Buy partners with Meta on ads business

First Best Buy sold plasma TVs. Now it’s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+

Marketing 6 Min Read

ESPN taps Noah Kahan to pull younger viewers to the Masters

The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit

Marketing 14 Min Read

How Facebook lost its groove

The social media juggernaut famously founded in a Harvard dorm room in 2004 can finally buy beer.Over the last quarter-century,

Marketing 3 Min Read

Consumers paying for streaming aren’t expecting ad breaks: report

Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions.Nearly 80% of consumers

Marketing 10 Min Read

How 25 years of consolidation changed the media landscape for good

More than two decades ago, the online service provider AOL bought Time Warner for $183 billion, marking what was then

Marketing 5 Min Read

UConn women, Duke men are most marketable March Madness teams: report

The March Madness rankings have been released, and not just the No. 1 seeds.The University of Connecticut Huskies, a No.

Marketing 3 Min Read

YouTube wants to make it easier for creators to work with brands

Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to

Marketing 4 Min Read

Tariffs and uncertainty to pull down ad spend, analyst predicts

Global tariffs and economic uncertainty will slow down the US ad economy, industry analyst Brian Wieser wrote on Tuesday.US advertising

Marketing 4 Min Read

Advertisers upped women’s sports spend by triple digits in 2024

Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244