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7 Metrics to Evaluate the Success of Your Marketing Campaigns
The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it's a strategic imperative…
The Benefits And What To Look For In A Syndicator
Christopher Stout is the Principal of StoutCap. He has been a multifamily real estate investor for over a decade and…
Taskrabbit CEO Ania Smith: The C-Suite Interview
Prior to becoming the CEO of Taskrabbit three years ago, Ania Smith worked in pivotal roles at Uber, Airbnb, Walmart…
How the Fear of Innovation May Directly Cost You as an Individual
I've been a lawyer for 20 years now. That's mind-blowing to me because it seems like just yesterday that I…
The Gift Of Giving Back: Philanthropy In Franchising
"Effective philanthropy requires a lot of time and creativity - the same kind of skills and focus that building a…
The Secret To Culture At Cohesity Is In Their First-Line Leaders
The most important thing a leader can do is inspire their first-line managers to be the best they possibly can.…
Building Solutions In-House or Finding a Partner: Which Is Better?
Customer demands are never static — what people want or need is constantly changing. Businesses that successfully embrace and adapt…
3 Lessons I Learned From Transforming My Company With AI
About 15 years ago, I noticed the revenue of my company had flatlined. I work in the language-services industry, and…
Are You A Minority Small Business Owner? A New Fund Could Help
By Rieva Lesonsky Access to capital is one of the biggest challenges small business owners face, and minority-owned businesses don’t…
You Can’t Fix Recruiting Without Incorporating Freelance Talent
A recent report by Aptitude Research describes the challenges companies face in identifying and attracting candidates to fill critical resourcing…