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What happens when the ragebait marketing machine runs its course?
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look…
TikTok signs deal to spin off US operations
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to…
Coworking with Irina Katsnelson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Irina…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there…
‘Something super bingeable’: why Maybelline released a holiday microdrama
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is dating a snowman-turned-hot-man, a lá…
Coworking with Michael Daum
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael…
Why Sun Cruiser tapped its first athlete partner during her offseason
Nothing says “offseason” quite like cracking open a cold drink. That’s why, for its first athlete partnership, vodka iced tea…
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to buy IPG closed late last…
The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks…
This holiday season, more brands are mixing affiliate arrangements into their creator deals
Rockin’ around the Linktree, or so it goes.Whether it’s a creator rounding up the best Black Friday sales or sharing…