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Marketing 5 Min Read

Coworking with Christine Guilfoyle

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christine

Marketing 6 Min Read

Inside CAA’s media and entertainment partnerships department

When it comes to pop culture, CAA sometimes finds itself at the center of it. Charli XCX, who was the

Marketing 8 Min Read

A Q&A with the head of Hartbeat’s marketing

Hartbeat, the entertainment company created by comedian Kevin Hart, may be in the business of comedy, but representation is one

Marketing 5 Min Read

When it comes to podcast audiences, quality trumps quantity

Big media companies are paying big bucks for big podcasts. But what, exactly, makes shows like The Joe Rogan Experience,

Marketing 5 Min Read

How Smokey Bear comes to life online

Contrary to the song popularized in the ’50s, the character known for letting you know that only you can prevent

Marketing 8 Min Read

Why European soccer clubs are expanding into Manhattan

Manhattan’s Sixth Avenue, home to iconic institutions like Radio City Music Hall and NBC Studios, skyscrapers like the Bank of

Marketing 7 Min Read

How the USOPC is looking to build Paralympic hype

Olympic excitement seemed at a peak this year. Viewership was up 82% from the Tokyo Olympics in 2021, according to

Marketing 5 Min Read

Coworking with Rebecca Biestman

Rebecca Biestman is CMO of Guild, an education benefit management company. Prior to joining Guild, she was CMO of Reputation.com

Marketing 7 Min Read

A rundown of some of this season’s early football advertisers

It’s the most wonderful time of the year—football season.While brands and fans go crazy for the Super Bowl each year,

Marketing 2 Min Read

Amazon takes its media business to WPP and OMG

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,