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A Q&A with the head of Hartbeat’s marketing
Hartbeat, the entertainment company created by comedian Kevin Hart, may be in the business of comedy, but representation is one…
When it comes to podcast audiences, quality trumps quantity
Big media companies are paying big bucks for big podcasts. But what, exactly, makes shows like The Joe Rogan Experience,…
How Smokey Bear comes to life online
Contrary to the song popularized in the ’50s, the character known for letting you know that only you can prevent…
Why European soccer clubs are expanding into Manhattan
Manhattan’s Sixth Avenue, home to iconic institutions like Radio City Music Hall and NBC Studios, skyscrapers like the Bank of…
How the USOPC is looking to build Paralympic hype
Olympic excitement seemed at a peak this year. Viewership was up 82% from the Tokyo Olympics in 2021, according to…
Coworking with Rebecca Biestman
Rebecca Biestman is CMO of Guild, an education benefit management company. Prior to joining Guild, she was CMO of Reputation.com…
A rundown of some of this season’s early football advertisers
It’s the most wonderful time of the year—football season.While brands and fans go crazy for the Super Bowl each year,…
Amazon takes its media business to WPP and OMG
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
This season, the Kansas City Chiefs want everyone to be a fan
Whether it was the back-to-back Super Bowl wins or the fact that half of one of the most beloved celebrity…
How the New York Liberty stays on top of the social game
This story is the third in a series about how marketers for sports teams and leagues around the world approach…