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Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge: hosting a weekly marketing podcast…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of New York City FC—to watch…
Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience with both. For the World…
Why brands are adopting video game aesthetics
When crafting Coinbase’s 60-second ad for last month’s Academy Awards, the team behind it looked back. Approximately 26 years back.The…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the insurance company announced a collaboration…