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For Major League Soccer, social followers can become real-life fans
This story is the seventh in a series about how marketers for sports teams and leagues around the world approach…
Why brands are racing to get involved in running clubs
Tired: Dating apps.Wired: Singles’ running clubs.Dating apps have stumbled like a marathoner cramping up at mile 22. Match Group, the…
Record WNBA Finals ratings cap off season of viewership wins
The WNBA’s 2024 season seems to have reverberated around the country—and not just because of New York Liberty mascot Ellie’s…
To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth
When a chronically online film studio like A24 makes a weepy, romantic film like We Live in Time, one might…
Truth Social pushes into TV ads ahead of Election Day
Truth Social, the social media platform partially owned by former president and current presidential candidate Donald Trump, is getting into…
Basketball’s big year for brands
It’s been a big year for basketball in the US, between the men’s and women’s USA Basketball teams’ Olympic golds,…
Strikes, supply-chain snags, and the election throws curveballs at brands preparing for the holiday rush
Out of toilet paper? For a few days there, you might have had a hard time finding some at a…
The Honey Pot found a sweet partner in uncharted territory
Why would a feminine-care company sponsor a WNBA team?Jazmyn Williams, director of brand marketing at feminine-care company The Honey Pot,…
Verizon’s revamped NFL strategy is all about experiences
Verizon’s logo isn’t the only thing that got spruced up around the time of its rebrand in June.The company also…
The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching white-glove services in an effort to shed the perception that they place ads indiscriminately across…