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The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play…
Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The…
Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in…
Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and…
Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and…