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Trump orders sale of TikTok to US investors
A US TikTok, it seems, is actually coming.The sale of TikTok’s US operations was made nearly official Thursday via an…
Day 3 of the Google ad-tech antitrust trial remedy phase
At one point during day three of the remedy phase of United States v. Google LLC, taking place in a…
Day 2 of Google’s ad-tech antitrust trial remedy phase
Lawyers for Google and the US Department of Justice were once again in a federal courtroom in Alexandria, Virginia, to…
How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with…
Why your latest romance find might come from a brand
Tired of the doom and gloom in the news cycle? Perhaps a brand can interest you in a romantic distraction.As…
Google returns to court for remedy phase of DOJ ad-tech antitrust trial
Google is heading back to court on Monday for the remedy phase of United States v. Google LLC, where it…
Women’s soccer fans are hungry for brands: report
It may be football season now, but fútbol season in the US is close behind.Some brand planning for the upcoming…
The most effective NFL advertisers from last season: report
If you see a big group of people gathered around a TV during this half of the year, you probably…
Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly:…
YouTube goes all-in on AI tools for creators
Creators may be celebrities in their own right, but attendees of YouTube’s creator event Made on YouTube in New York…