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Marketing 6 Min Read

Gap is putting a new spin on the same old song and dance

If there’s one thing Gap’s gonna do, it’s make people dance.So far this year, the clothing brand has created two

Marketing 4 Min Read

Doritos is crowdsourcing creative for this season’s Super Bowl

Doritos is returning to the Super Bowl ad scene in 2025, but instead of relying on an agency or brand

Marketing 6 Min Read

Why the link-in-bio company put Steph Curry on a billboard

The link-in-bio company has a history of getting out of bios and onto billboards—and for one of its latest campaigns,

Marketing 3 Min Read

Streamers are rolling out more of the same

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,

Marketing 5 Min Read

Tech and social media companies conduct “vast surveillance” of users

Social media is all about followers, but the real followers may be the platforms themselves.In a report released Thursday, The

Marketing 4 Min Read

Coworking with Mike Zeman

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,

Marketing 4 Min Read

TikTok’s future in the US is now up to the courts

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,

Marketing 5 Min Read

Google ‘impossible to negotiate with,’ former News Corp exec testifies in DOJ trial

“It’s the computer that figures it out.”That’s US District Court Judge Leonie M. Brinkema, 80, succinctly explaining how an ad

Marketing 6 Min Read

Could HBO’s ‘Industry’ investment help solidify it as a hit?

It’s a tale as old as time in the television industry: There’s no better way to make a TV show

Marketing 5 Min Read

Google exec claimed company’s ‘goal’ was ‘to crush other networks’

At an antitrust trial, it’s probably not great when there’s evidence shown in court of company executives talking about crushing