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How a superstition sparked Cheetos’s first sports team partnership
Baseball fans can be superstitious, and Seattle Mariners supporters are no exception. Some eat dirt, others down drinks, and at…
Agencies are quietly quitting fossil-fuel contracts
With the federal government rolling back environmental protections, sustainability in 2025 may feel like it’s largely on the backburner. In…
After ‘declaring victory’ in year one, Athlos goes bigger with brands
There’s almost always something unusual to see in Times Square, and this month, it was a long-jump track.On Thursday, athletes…
Ragebait is everywhere. Should marketers lean in?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
Coworking with Nikki Maizel
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nikki…
Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as…
Disney more than doubles postseason revenue with WNBA Finals ad sales
The Las Vegas Aces are on fire in the WNBA Finals, with the potential to sweep the Phoenix Mercury and…
As FCC considers loosening media ownership rules, one commissioner points to Jimmy Kimmel suspension as cause for concern
The Federal Communications Commission is in the middle of reviewing a cap preventing entities from owning broadcast TV stations that…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
How the NFL is revitalizing its football merch
Being a football fan is basically a full-time job. To promote its latest collections from NFL Shop, the league’s marketing…