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Deloitte is upping the ante on its women’s sports sponsorships
Deloitte Global and US CMO Suzanne Kounkel was among the millions of fans celebrating the night the New York Liberty…
The NFL teams up with ‘The Simpsons’ for a second round of ‘Funday Football’
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
This fall marathon season, some brands are sprinting to Strava
Fall is for spooky movies, comfy sweaters, and hot apple cider. Oh, and marathon training.With the Chicago Marathon in October…
Coworking with Franke Rodriguez
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Franke…
Apple TV plans to get everyone watching the MLS Cup Playoffs
It’s been another Messi season for Major League Soccer. After joining the league and Inter Miami last season, the superstar…
Rare Beauty looks inward for its first global brand campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How Studs is using sweet treats to get customers in stores
Being served food at an ear-piercing studio may sound like a case for the health department. Turns out, it’s been…
For Major League Soccer, social followers can become real-life fans
This story is the seventh in a series about how marketers for sports teams and leagues around the world approach…
Why brands are racing to get involved in running clubs
Tired: Dating apps.Wired: Singles’ running clubs.Dating apps have stumbled like a marathoner cramping up at mile 22. Match Group, the…
Record WNBA Finals ratings cap off season of viewership wins
The WNBA’s 2024 season seems to have reverberated around the country—and not just because of New York Liberty mascot Ellie’s…