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Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails
Rebranding is an essential marketing strategy businesses often undertake to revitalize their image, stay relevant or expand their customer base.…
5 Things to Consider Before You Target Big Businesses
You have heard horror stories. The ones where the big company makes outrageous demands of small suppliers, ruthlessly squeezes them…
How Sports Marketers Can Move Beyond Arena-Sized Events
Courtney Jeffries is CEO of VRTL, a virtual event solutions company designed to be the virtual venue of fandom. When…
Why Do We Know So Little About How Asset Managers Are Paid?
Relative to the very detailed data on the compensation of a CEO of a public company, disclosures on compensation of…
Twitter rebrands to X, and marketers are confused
Twitter has rebranded to X, scrapping its iconic blue bird logo.Its website now features an “X” where the bird logo…
Yelp Says the Early Birds Are Taking Over Dining
According to research conducted by Yelp, 2023 appears to be the year of the early bird.In its 2023 State of…
Focus on These 3 Key Areas to Overcome Sales Challenges
In any business, there's always room for improvement. This is especially true when a recession seems imminent and companies must…
How Leaders Impact Employee Engagement
Steve is the cofounder and CEO of Awardco, a fast-growing rewards and recognition company. Employee engagement increases productivity, loyalty and…
Greta Gerwig Sets Box Office Record, Helping Future Female Directors
Greta Gerwig made history this weekend when Barbie achieved the biggest debut ever for a film directed by a woman.…
Publicis floats, IPG sinks in Q2 earnings
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