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The Honey Pot found a sweet partner in uncharted territory
Why would a feminine-care company sponsor a WNBA team?Jazmyn Williams, director of brand marketing at feminine-care company The Honey Pot,…
Verizon’s revamped NFL strategy is all about experiences
Verizon’s logo isn’t the only thing that got spruced up around the time of its rebrand in June.The company also…
The ad-tech world’s newest buzzword is ‘curation’
Digital advertising companies are pitching white-glove services in an effort to shed the perception that they place ads indiscriminately across…
Meta continues to go all-in on video with AI and creators
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Advertisers are targeting horror-loving audiences in theaters
To promote the horror film Longlegs this summer, indie studio Neon didn’t take out a single TV ad.Instead, it bought…
As celebrity beauty brands grow, some are deemphasizing star power
Chances are you’ve heard of juggernaut beauty brands like Fenty Beauty and Rare Beauty, which are affiliated with superstars Rihanna…
DOJ, NCIS ask ad executives about brand-safety companies
Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising…
Netflix strikes up brand integrations for Jake Paul-Mike Tyson fight
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
818 Tequila looks to ‘democratize’ the influencer experience
It’s not every day that Kendall Jenner shows up on your doorstep. But for one group of housemates in Arizona,…
The Gist’s revenue strategy is about more than typical sports content sponsors
When most people think of sports content sponsors, brands like Nike, Adidas, Lululemon, and Athleta likely come to mind.Sports newsletter…