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Poppi makes team sponsorship debut with the Los Angeles Lakers
For decades, big soft-drink companies like Coca-Cola and PepsiCo have been dominant sponsors of many of the biggest teams and…
The Little League media landscape is looking increasingly big
Between overlapping international soccer tournaments, the Paris Olympics and Paralympics, and the US Open Tennis Championships, sports fans would be…
Bluesky and Threads find opportunity as users and advertisers flee X
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Brands are finding engaged, niche audiences on Substack
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything…
Coworking with Sarah Collinson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah…
From series adaptations to BookTok, publishers have more ways than ever to market titles
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the…
With shoppable ad formats, streamers are starting to look like QVC
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.At its Unboxed…
Jake Paul’s personal-care brand W is embracing the haters
At a press conference during Fanatics Fest earlier this year, Jake Paul and Mike Tyson took questions from a moderator…
Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
This fall, Warner Bros. Discovery is giving fans of the Beetlejuice franchise the chance to see what the afterlife is…
How MTV and Paramount are using fandom culture to get out the vote
Stan culture can be rabid, and shows like RuPaul’s Drag Race and Big Brother have stans for days. So why…