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Streamers are building out their global businesses, and advertising isn’t far behind
In its Q1 2024 letter to shareholders released last month, Netflix announced that its quarterly earnings reports will look a…
Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
Coming off of its well-received Super Bowl commercial for Doritos Dinamita, Frito-Lay is shifting its focus to the other football.The…
Streamers surge puts upfronts to the test
Advertisers survived the holiday whiplash of CES. They ran through the digital noise of the NewFronts. Now there’s only one…
How Amazon turned ‘Fallout’ into another video-game adaptation success story
Video-game adaptations continue to look like a cheat code for high streaming viewership.Amazon Prime Video’s adaptation of the video-game series…
Why Slim Jim and WWE rekindled their historic partnership
On April 7, WWE star LA Knight made a pit stop before his WrestleMania 40 match against AJ Styles.As he…
Podcasting doesn’t technically need upfronts. They’re getting more popular anyway
It started with the TV industry.Upfronts, that is. The annual gathering of media buyers and sellers dates back to the…
Jolie showerheads are all over social media—and that’s by design
A showerhead that costs $165 (or more, if you include the cost of quarterly shower-filter replacements) might seem like a…
There’s a new marketplace exclusively for buying women’s sports media
Wake up, babe. New media marketplace just dropped.Fan intelligence company Sports Innovation Lab has teamed up with media agency Trailblazing…
UMG music to return to TikTok after companies reach licensing agreement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
TikTok expands advertiser partner program amid looming ban
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…