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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant…
The Orioles found their first jersey-patch sponsor
A new sports sponsorship is about to take flight: On Monday, the Baltimore Orioles announced asset management company T. Rowe…
Price hikes hit Max ahead of ‘House of the Dragon’ sophomore season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Inside ESPN’s playbook for marketing its sportsbook
ESPN’s bet on sports betting only started recently.Major sportsbooks including FanDuel, DraftKings, Caesars, MGM, and Wynn were already spending millions…
Costco is building out an ad business using its shoppers’ data
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network…
Disney is sold out of ads in the first 2 games of the NBA Finals
Much like this year’s conference finals, the NBA Finals are proving to be a blowout.At least on the advertising side,…
Where Swehl—and its censored breastfeeding ad—goes from here
Swehl wants to be known for more than recent events.Over the last few weeks, the lifestyle brand, which provides tools…
From Super Bowls to World Cups, Unilever’s sports marketing never stops
Unilever has been doubling down on its sports marketing—or should we say tripling down.The CPG giant, which owns brands like…
Coworking with Lizz Behler
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lizz…
Washington Wizards, Toronto Raptors have most sponsorship deals in the NBA: report
The most sponsored teams in the NBA did not necessarily have the most successful regular seasons.The Washington Wizards and Toronto…