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With federal privacy laws stuck, states push forward—what does this mean for advertisers?
For advertisers, privacy is stuck in purgatory—at least on the federal side.Lina Khan, an advocate for consumer privacy, is no…
How to pitch to investors – beyond the pitch deck…
Successful selling to anyone is always a result of both the message you are giving and the way you’ve chosen…
Best Buy partners with Meta on ads business
First Best Buy sold plasma TVs. Now it’s selling Facebook ads.Last week, the electronics retailer announced a tool called Social+…
ESPN taps Noah Kahan to pull younger viewers to the Masters
The Masters Tournament is played down south in Augusta, Georgia, but this year, the golf championship is getting a bit…
How Facebook lost its groove
The social media juggernaut famously founded in a Harvard dorm room in 2004 can finally buy beer.Over the last quarter-century,…
Consumers paying for streaming aren’t expecting ad breaks: report
Ad breaks might come as a jump scare to consumers who are shelling out for streaming subscriptions.Nearly 80% of consumers…
How 25 years of consolidation changed the media landscape for good
More than two decades ago, the online service provider AOL bought Time Warner for $183 billion, marking what was then…
UConn women, Duke men are most marketable March Madness teams: report
The March Madness rankings have been released, and not just the No. 1 seeds.The University of Connecticut Huskies, a No.…
YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to…
Tariffs and uncertainty to pull down ad spend, analyst predicts
Global tariffs and economic uncertainty will slow down the US ad economy, industry analyst Brian Wieser wrote on Tuesday.US advertising…