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Google ‘impossible to negotiate with,’ former News Corp exec testifies in DOJ trial
“It’s the computer that figures it out.”That’s US District Court Judge Leonie M. Brinkema, 80, succinctly explaining how an ad…
Could HBO’s ‘Industry’ investment help solidify it as a hit?
It’s a tale as old as time in the television industry: There’s no better way to make a TV show…
Google exec claimed company’s ‘goal’ was ‘to crush other networks’
At an antitrust trial, it’s probably not great when there’s evidence shown in court of company executives talking about crushing…
Coworking with Christine Guilfoyle
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christine…
Inside CAA’s media and entertainment partnerships department
When it comes to pop culture, CAA sometimes finds itself at the center of it. Charli XCX, who was the…
A Q&A with the head of Hartbeat’s marketing
Hartbeat, the entertainment company created by comedian Kevin Hart, may be in the business of comedy, but representation is one…
When it comes to podcast audiences, quality trumps quantity
Big media companies are paying big bucks for big podcasts. But what, exactly, makes shows like The Joe Rogan Experience,…
How Smokey Bear comes to life online
Contrary to the song popularized in the ’50s, the character known for letting you know that only you can prevent…
Why European soccer clubs are expanding into Manhattan
Manhattan’s Sixth Avenue, home to iconic institutions like Radio City Music Hall and NBC Studios, skyscrapers like the Bank of…
How the USOPC is looking to build Paralympic hype
Olympic excitement seemed at a peak this year. Viewership was up 82% from the Tokyo Olympics in 2021, according to…