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How to Create the Ultimate Virtual Sales Event
In today's digital age, businesses are harnessing the power of virtual sales events to drive growth. I've personally generated over…
How to Gain a Competitive Advantage With an Outcomes-Driven Approach
For generations, most leaders have followed a fairly consistent formula to keep pace with their competitors. That is, they measure…
3 Ways To Differentiate Your Marketing Content By Using Subtle Humor
If I can get you to laugh with me, you like me better, which makes you more open to my…
How Worst-Case Scenario Exercises Help Companies Prepare For A Crisis
Conducting worst-case crisis scenario exercises can help ensure companies are as prepared as possible when, not if, disaster strikes. Indeed,…
Omnicom touts revenue growth, AI investments in Q2 earnings
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing…
5 Mistakes You Do That Are Killing Your Marketing Efforts
You're here because your marketing strategy is not working.Every company depends on marketing to support growth. An effective marketing strategy…
Boost Your Company’s Financial Decision-Making With Behavioral Finance Strategies
James Langabeer, Ph.D., is a decision scientist, professor, and the Founder of Yellowstone Consulting. Managing money can be a complex…
Setting Up Generative AI In Your Enterprise
Generative AI is very high on the agenda of large and small enterprises alike. Recent CEO surveys show almost 80%…
The 11 Best Self-Employed Jobs for Today’s Market
In an era where more individuals are seeking control over their careers, the rise of self-employment is undeniably transformative. Whether…
Insider-Trading Horror Stories: The Covid-19 Files
The tentacles of the Covid-19 pandemic left no corner of American life untouched. Now they have even entered the annals…