{"id":9974,"date":"2023-08-18T02:58:16","date_gmt":"2023-08-18T02:58:16","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/for-pair-team-accessibility-is-about-delivering-healthcare-to-those-who-need-it-the-most\/"},"modified":"2023-08-18T02:58:17","modified_gmt":"2023-08-18T02:58:17","slug":"for-pair-team-accessibility-is-about-delivering-healthcare-to-those-who-need-it-the-most","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=9974","title":{"rendered":"For Pair Team, Accessibility Is About Delivering Healthcare To Those Who Need It The Most"},"content":{"rendered":"<div>\n<p>Cassie Choi\u2019s passion lies in tackling social and economic disparities.<\/p>\n<p>Choi, a registered nurse, is co-founder and president of healthcare startup Pair Team. On its website, the company states its mission is to \u201csimplify healthcare for everyone.\u201d Pair Team describes itself as a \u201cvirtual and community extension of the clinic\u201d with the goal of \u201ctransforming how patients interact with the healthcare system to improve outcomes and lower the cost of care.\u201d<\/p>\n<p>In an interview with me conducted by email this week, Choi explained Pair Team\u2019s origins trace back to 2019 when she partnered with a former colleague, Neil Batlivala, to lay the foundation for the company. She described Pair Team\u2019s overarching goal of making quality healthcare more accessible to marginalized and vulnerable communities. The company focuses on people experiences homelessness, those with severe mental illnesses, disabled people, and more, and helps them navigate \u201ca network of clinics, shelters, pantries and other community-based organizations.\u201d These high-risk individuals are Medicaid beneficiaries; the government-funded program, founded in 1965, provides people and families with limited income and resources with healthcare coverage.<\/p>\n<p>\u201cUnderserved and marginalized populations have greater barriers to accessing healthcare than other people\u2014and we all know how hard it is to access healthcare as a \u2018regular\u2019 person,\u201d Choi said of the barriers in accessing care. \u201cWe care for individuals who do not speak English and have a hard time understanding how to navigate the healthcare system, don\u2019t have transportation to get to work or medical appointments and don\u2019t have a refrigerator to store their diabetes medications because they\u2019re living in a storage unit. These members of our community need and deserve extra attention, and our goal is to help enable them to succeed autonomously in the systems around them, long beyond working directly with Pair Team. This looks like rebuilding trust in those systems and learning how to advocate for themselves in those systems.\u201d<\/p>\n<p>Choi told me she\u2019s long thought about how to improve patient outcomes by increasing the efficiency of care. In her time working hospitals, Choi saw firsthand how limited staff was in helping people after discharge; the same was true when she worked in a homeless shelter. Resources are a precious commodity\u2014if they exist at all. \u201cIf you improve the delivery system at large and rethink who should be part of that delivery system, then that improves healthcare outcomes overall,\u201d Choi said. \u201cI didn\u2019t become a nurse for the pay, I really care about people. I saw that patients not only needed better care, but that a lot of underserved communities lacked basic access to care and clinicians needed better support.\u201d<\/p>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<p>Choi co-founded Pair Team \u201cto address both\u201d issues, she added.<\/p>\n<p>When asked how technology plays a role in facilitating care, Choi responded by saying startups (like Pair Team) are sprouting up to address various needs as the healthcare industry continues to adapt amidst what she called a \u201cdigital transformation.\u201d Piggybacking on her earlier comments about the inadequate number of available resources, Choi said things like housing, food, transportation, and more often are overlooked by the larger industrial complex. Technology, she added, does help solve these problems but things needn\u2019t be so complicated. Pair Team addresses these pain points by leveraging a community-based network spanning clinics, food pantries, and more social services.<\/p>\n<p>\u201cIt [technology] helps bridge care across not just clinical needs, but also social needs such as housing and food resources. It allows us to text and call our patients to allow people with technology barriers the ability to access our care, without any Wi-Fi, apps or other cellular add-ons needed,\u201d Choi said. \u201cBy using SMS and phone calls to connect with our patients conveniently, our care team has actional interventions at their fingertips with our care plan library, while also being flexible enough to provide interventions specific to that patient. We are capturing data that was previously siloed within community organizations, and by combining that with clinical data such as a recent discharge from the emergency room, we can create a significantly better patient experience while better managing the cost of care to our healthcare system.\u201d<\/p>\n<p>However eager to acknowledge technology\u2019s potential to push progress, Choi was just as eager to say technology isn\u2019t a panacea. She\u2019s a staunch believer in the idea technology, however advanced, will never replace clinicians because, she said, \u201chealthcare is inherently human.\u201d<\/p>\n<p>In other words, an AI bot won\u2019t obviate your doctor.<\/p>\n<p>\u201cPeople want to hear from someone they trust that they\u2019re going to get the help they need; they want to know that they\u2019re heard,\u201d Choi said of healthcare\u2019s humanness. \u201cI do believe, however, that technology plays a critical role in making sure we do the right thing for the right person at the right time and doing the right thing consistently\u2014that includes helping people with life situations that are not immediately clinical.\u201d<\/p>\n<p>Choi told me there\u2019s a movement happening across the country in which people are \u201cpaying attention to the lack of health equity and are motivated to solve more systemic issues that impact overall well-being.\u201d There\u2019s no silver bullet to washing away everyone\u2019s problems, however. Pair Team feels a responsibility to demonstrate that investing in health equity is a worthy endeavor that, Choi said, \u201chas positive returns and creates a model that others can build upon.\u201d She added it\u2019s \u201crewarding\u201d for everyone at the company to receive such positive feedback.<\/p>\n<p>Choi went on to tell me about the excitement over Pair Team\u2019s Enhanced Care Management, or ECM, program. The company receives testimonials from countless people who share their gratitude for participating in the ECM program because, as Choi explained, \u201cthey would have never been able to find or access support without our team\u201d while adding the people report \u201ctruly see a difference in not only their health but their attitude, personal relationships and understanding of the healthcare system.\u201d Moreover, Choi shared Pair Team hires workers from the communities they serve; these employees are able to empathize with patients on a deeper level because of their mutual lived experiences.<\/p>\n<p>\u201cBeing part of our mission at Pair Team, they [the employees] are not only directly creating impact, but they get to be part of the feedback loop to see how that impact builds over time and put their fingerprint on what we\u2019re building,\u201d she said.<\/p>\n<p>As to the future, Choi said the objective is on the betterment of lives.<\/p>\n<p>\u201cWe see the opportunity to forge the path forward for how our nation thinks about caring for our most vulnerable community members, and if we do it well, how investing in these communities will reduce our nation\u2019s ballooning healthcare costs without sacrificing outcomes along the way,\u201d she said. \u201cWe will continue to expand our care across California while also bringing our model to other states. We\u2019re excited to partner with stakeholders, communities, and states to influence and implement a new way of thinking about value-based care in Medicaid.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/stevenaquino\/2023\/08\/17\/for-pair-team-accessibility-is-about-delivering-healthcare-to-those-who-need-it-the-most\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cassie Choi\u2019s passion lies in tackling social and economic disparities. Choi, a registered nurse, is co-founder and president of healthcare startup Pair Team. On its website, the company states its mission is to \u201csimplify healthcare for everyone.\u201d Pair Team describes itself as a \u201cvirtual and community extension of the clinic\u201d with the goal of \u201ctransforming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-9974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>For Pair Team, Accessibility Is About Delivering Healthcare To Those Who Need It The Most | Brandiary<\/title>\n<meta name=\"description\" content=\"Cassie Choi\u2019s passion lies in tackling social and economic disparities. 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