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Illinois passed a law on Friday requiring child influencers to be paid.<\/p>\n
Starting next July, parents who post videos of their children under 16 years old must set aside earnings generated from these posts in a trust fund for the child that they can access once they\u2019re 18.<\/p>\n
The amount the child earns depends on how long they are featured in the video. For the law to apply, a child must be in at least 30% of monetized videos over the course of one 30-day period within the past 12 months. However, the child doesn\u2019t actually have to appear in the video for the law to apply; for instance, a parent telling a story about their kid counts.<\/p>\n
These \u201ckidfluencers\u201d can take legal action if they weren\u2019t properly compensated by their parents, though as NBC notes, \u201cthe bill does not provide a government enforcement mechanism, meaning compliance and legal action is left up to individual families.\u201d<\/p>\n
The new rights for young influencers in Illinois echo similar protections for child actors. In 1939, California passed the Coogan Act, which ensures that kids working in the entertainment industry receive at least 15% of their earnings.<\/p>\n
\u201cThe rise of social media has given children new opportunities to earn a profit. Many parents have taken this opportunity to pocket the money, while making their children continue to work in these digital environments,\u201d Illinois Sen. Dave Koehler, who sponsored the bill, said in a press release.<\/p>\n
Last year, a survey conducted by The Motherhood\u2014a marketing agency that partly specializes in parenting influencers\u2014found that nearly all of the roughly 360 influencers it surveyed within its network said they include their children in sponsored posts.<\/p>\n
\u201cI think brands need to be very cognizant of their rates for influencers, and how much they\u2019re budgeting for these things, factoring in all of this [and thinking], \u2018Not only am I working with the influencer, I\u2019m working with her child too,\u2019\u201d Deanna Tomaselli, VP of client services at The Motherhood, told us at the time.<\/p>\n
While similar bills to protect child influencers have been proposed in states like Washington, it remains to be seen how they fare. Still, some child\u2019s rights activists are hopeful that these types of laws will continue gaining traction.<\/p>\n
\u201cSocial media labor and careers are becoming increasingly common and viable forms of income, and it\u2019s important that the law catches up with technology to ensure minors aren\u2019t being exploited,\u201d Jessica Maddox, an assistant professor at the University of Alabama who specializes in social media studies, told CNN.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Illinois passed a law on Friday requiring child influencers to be paid. Starting next July, parents who post videos of their children under 16 years old […]<\/p>\n","protected":false},"author":1,"featured_media":9869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-9868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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