{"id":9735,"date":"2023-08-16T18:16:01","date_gmt":"2023-08-16T18:16:01","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/youtube-music-adds-a-tiktok-like-videofeed-to-attract-gen-z\/"},"modified":"2023-08-16T18:16:02","modified_gmt":"2023-08-16T18:16:02","slug":"youtube-music-adds-a-tiktok-like-videofeed-to-attract-gen-z","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=9735","title":{"rendered":"YouTube Music Adds a TikTok-Like Videofeed to Attract Gen Z"},"content":{"rendered":"<div>\n<p><span class=\"lead-in-text-callout\">YouTube Music just<\/span> announced Samples, a new in-app feature where users can scroll through short music video clips from their favorite artists and discover new songs. Welcome back to the short-form video wars. Yes, Silicon Valley remains hyperfixated on generative AI, but don\u2019t forget one of its other, recent favorite trends: releasing features that vaguely remind you of TikTok.<\/p>\n<p class=\"paywall\">Before Samples launched, I spoke with Gregor Dodson, a director of product management at YouTube Music, about the new feature and what the company hopes to get out of its TikTok-esque feed. He\u2019s upfront about how the feed is designed to engage younger listeners who scroll through quick videos on social media and see it as a way to find something fresh.<\/p>\n<p class=\"paywall\">YouTube Music already allowed users to toggle between video and audio-only versions of songs. The plan with Samples is to use algorithmically-selected video clips as a way to expand listeners horizons, while not venturing too far away from their initial favorites. Earlier this year, rival music app Spotify also started to emphasize video as part of its music discovery process.<\/p>\n<p class=\"paywall\">\u201cInternally, we\u2019ve talked for a long time about this, before TikTok even came on the scene,\u201d Dodson says. \u201cHow can we better utilize our video corpus to allow you to very quickly tune into a vibe?\u201d As listeners swipe through clips, they can easily add songs to their playlists and start a radio station based on them.<\/p>\n<p class=\"paywall\">Users don\u2019t just turn to TikTok for entertainment. They also see it as a way to search for information and find cool artists. \u201cIt\u2019s really, really important to music fans to discover new music,\u201d he says. \u201cBut, when you watch their behavior, they very rarely listen to new music.\u201d Dodson wants Samples to be a helpful part of the discovery process for a younger generation of listeners.<\/p>\n<p class=\"paywall\">Owned by Google, YouTube Music\u2019s new tab is not the company\u2019s first attempt to incorporate elements of TikTok to grab Gen Z\u2019s attention. YouTube Shorts launched in the US back in 2021. Shorts was fairly reminiscent of TikTok when it first dropped, and updates to the feature further aligned its vision. Google even tweaked aspects of search last year so that the results looked more like a social media feed.<\/p>\n<p class=\"paywall\">Some of the previous updates to YouTube Music, like in-app podcasts, were initially just launched in the US, but the Samples tab is getting a more widespread release. \u201cWe\u2019re launching this globally,\u201d says Dodson. \u201cSo if you\u2019re a French pop fan in the US, we\u2019re going to give you French pop, because we have a lot of insight into that from our French users.\u201d Polo &amp; Pan fans, this is your moment!<\/p>\n<p class=\"paywall\">Despite the growing number of similarities between services, YouTube Music\u2019s connection to YouTube remains a major, differentiating factor for the service. Since I\u2019ve watched Troye Sivan\u2019s \u201cRush\u201d music video a few too many times on my living room TV, the YouTube Music app knows I\u2019ll probably want to hear that song again when I\u2019m working out at the gym.<\/p>\n<p class=\"paywall\">The music subscription app is available individually or bundled with YouTube Premium, which also includes access to an ad-free experience on YouTube proper. For an in-depth discussion about which streaming option is a worthwhile choice for you, check out WIRED\u2019s picks for the best music streaming apps, including Spotify, Tidal, Apple Music, and YouTube Music.<\/p>\n<p class=\"paywall\">For YouTube Music and other streaming services, the ability to attract and hold a loyal Gen Z audience is critical for growth. During a recent earnings report, Spotify\u2014which currently holds more market share than any other music streaming service\u2014credited an increasing number of young listeners as a primary factor for the app\u2019s continued dominance.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.wired.com\/story\/youtube-music-samples\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Music just announced Samples, a new in-app feature where users can scroll through short music video clips from their favorite artists and discover new songs. Welcome back to the short-form video wars. Yes, Silicon Valley remains hyperfixated on generative AI, but don\u2019t forget one of its other, recent favorite trends: releasing features that vaguely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-9735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Music Adds a TikTok-Like Videofeed to Attract Gen Z | Brandiary<\/title>\n<meta name=\"description\" content=\"YouTube Music just announced Samples, a new in-app feature where users can scroll through short music video clips from their favorite artists and discover\" \/>\n<meta name=\"robots\" content=\"index, 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