{"id":9678,"date":"2023-08-16T12:53:38","date_gmt":"2023-08-16T12:53:38","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/time-spent-watching-linear-tv-is-at-an-all-time-low\/"},"modified":"2023-08-16T12:53:39","modified_gmt":"2023-08-16T12:53:39","slug":"time-spent-watching-linear-tv-is-at-an-all-time-low","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=9678","title":{"rendered":"Time spent watching linear TV is at an all-time low"},"content":{"rendered":"

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Linear TV viewership officially dipped below 50% of total TV time last month, an all-time low, while time spent streaming TV in the US reached an all-time-high, according to new data from Nielsen.<\/p>\n

The data underscores the business challenges media companies face as US viewers increasingly spend more time streaming and less time watching traditional television. TV titans are struggling to make money from streaming platforms, which require considerable programming costs, to offset losses from linear TV ratings declines and the continued erosion of the traditional cable bundle.<\/p>\n

Stream on: <\/strong>In July, streaming reached nearly 39% of total TV usage, driven by viewership of dramas like Suits, <\/em>children\u2019s programming like Bluey, <\/em>and streaming YouTube videos on television screens, <\/em>Nielsen found. Year over year, streaming viewership has increased by a quarter, Nielsen said.<\/p>\n