{"id":9562,"date":"2023-08-15T19:12:21","date_gmt":"2023-08-15T19:12:21","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/coworking-with-sarah-schmidt\/"},"modified":"2023-08-15T19:12:22","modified_gmt":"2023-08-15T19:12:22","slug":"coworking-with-sarah-schmidt","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=9562","title":{"rendered":"Coworking with Sarah Schmidt"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Sarah Schmidt is VP of marketing and communications at Subtext, a platform that helps companies connect with audiences via text.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Favorite project you\u2019ve worked on?<\/strong> The SMS campaign we recently launched with the Washington Post was a really fun and exciting project. The campaign was \u201cLive Better with Little Effort,\u201d which was an SMS course that delivered fun and easy ways to improve your living space. This was the first campaign that exclusively used Subtext\u2019s auto-replies feature, which allows subscribers to choose their own adventure through the four categories: cleaning, organizing, houseplant care, and DIY projects. The goal was to engage new and younger audiences with the Washington Post in a fun and informative way. The campaign has been a huge success. The team built a large subscriber base and was able to deliver personalized content based on what each individual subscriber was most interested in.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>One thing we can\u2019t guess from your LinkedIn profile?<\/strong> I was in a curling league in Prospect Park for three years. If you\u2019ve ever followed the Winter Olympics, you probably saw it on TV 24\/7. I swear, it\u2019s harder than it looks.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>What\u2019s your favorite ad campaign? <\/strong>The \u201cGot Milk?\u201d campaign will always be one of my favorites. I love the impact that the milk-mustache print campaign had on the \u201990s. How rare is it that an ad campaign becomes a collector\u2019s item. I remember people ripping out the ads that featured their favorite celebrities and putting them into binders that they\u2019d carry around with them.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>What\u2019s one marketing-related podcast, social account, or series you\u2019d recommend? <\/strong><em>Minority Report<\/em> is a must!<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/15\/coworking-with-sarah-schmidt?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. Sarah Schmidt is VP of marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-9562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with Sarah Schmidt | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=9562\" 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