{"id":9221,"date":"2023-08-12T01:57:38","date_gmt":"2023-08-12T01:57:38","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/sound-of-freedom-director-alejandro-monteverde-on-qanon-critics-and-going-global\/"},"modified":"2023-08-12T01:57:39","modified_gmt":"2023-08-12T01:57:39","slug":"sound-of-freedom-director-alejandro-monteverde-on-qanon-critics-and-going-global","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=9221","title":{"rendered":"\u201cSound Of Freedom\u201d Director Alejandro Monteverde On QAnon, Critics And Going Global"},"content":{"rendered":"
\n

\u201cAngel Studios understood that the best billboard for this film was going to be word of mouth. I became a little pain for them…We agree to disagree.\u201d <\/em><\/h3>\n

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Alejandro Monteverde should be thrilled, having co-written and directed the sleeper hit of the summer: Sound of Freedom<\/em>. Eight years in the making, on a budget of $14.5 million, the indie film has racked up than $167 million in domestic ticket sales since its July 4th release. That box office gross puts it on par with franchise offerings like Disney\u2019s Indiana Jones and the Dial of Destiny <\/em>and the latest installment of Mission: Impossible<\/em>.<\/p>\n

And yet it\u2019s easy to understand why Monteverde might feel frustrated. Much of the success of his film\u2014a crime thriller based on former Homeland Security agent Tim Ballard\u2019s controversial account of his rogue quest to rescue children from sex traffickers\u2014has been attributed to the marketing tactics of Utah distributor Angel Studios and passionate support from right-wing fans, including Steve Bannon and former President Donald Trump.<\/p>\n

Jim Caviezel, the actor who plays Ballard, has voiced support for QAnon-fueled conspiracies, including baseless claims that prominent Democrats, Hollywood figures and other \u201cglobal elites\u201d are involved in a satanic global pedophile ring harvesting the hormone \u201cadenochrome\u201d from abducted children in a quest for eternal youth. (For a fuller explanation of the bizarre theory, click here.) Ballard, meanwhile, recently complained on Instagram about \u201cthe godless leftist media\u201d running interference for human traffickers (not to mention posting meh ratings on Rotten Tomatoes that are at odds with almost-perfect audience scores.<\/em>)<\/p>\n

The polarizing reaction has arguably turned Sound of Freedom<\/em> into a movement as much as a film, with Caviezel and Angel Studios calling on supporters to “pay it forward\u201d by buying free tickets for future viewers.<\/p>\n

While Monteverde is clearly pleased by the surprise success of his movie, which was finished in early 2018, bought by Fox and then shelved after it became part of Disney. As Sound of Freedom <\/em>is set to launch internationally, I sat down with the director to discuss both his intent and the fallout from the movie.<\/p>\n

\u201cI had kept my distance because I’m not a politician,\u201d says Monteverde, who says he never anticipated that his movie would be labeled faith-based until he met Angel Studios CEO Neal Harmon and his brothers in an effort to secure new distribution for the film. \u201cI was blown away by them … and that’s where this journey began.\u201d<\/p>\n

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The studio\u2019s marketing plan deployed a very deliberate faith-based marketing plan that used crowdfunding to raise $5 million\u2014a strategy that backfired somewhat when one of its 6,678 funders was arrested for his alleged role in a child kidnapping\u2014as well as provocative interviews with sympathetic media and the \u201cpay it forward\u201d campaign.<\/p>\n

\u201cAngel Studios understood that the best billboard for this film was going to be word of mouth,\u201d he says, with the faith-based audience as its target. When the rhetoric became too much, he adds, \u201cI became a little pain for them…we agree to disagree.\u201d<\/span><\/p>\n

With Hollywood studios looking for lessons in the success of Sound of Freedom, <\/em>and many now curious as to how this strategy will play abroad, Monteverde\u2019s hesitation only goes so far. \u201cIf I’m a distributor in France and this movie made close to $200 million in the US, I will for sure be calling distributors to say, \u201cOkay, what do you guys do?\u201d<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cAngel Studios understood that the best billboard for this film was going to be word of mouth. I became a little pain for them…We agree to disagree.\u201d Alejandro Monteverde should be thrilled, having co-written and directed the sleeper hit of the summer: Sound of Freedom. Eight years in the making, on a budget of $14.5 […]<\/p>\n","protected":false},"author":1,"featured_media":9222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-9221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\n\u201cSound Of Freedom\u201d Director Alejandro Monteverde On QAnon, Critics And Going Global | Brandiary<\/title>\n<meta name=\"description\" content=\"\u201cAngel Studios understood that the best billboard for this film was going to be word of mouth. 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