{"id":9159,"date":"2023-08-11T18:54:07","date_gmt":"2023-08-11T18:54:07","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/disney-plans-a-streaming-price-increase-again\/"},"modified":"2023-08-11T18:54:09","modified_gmt":"2023-08-11T18:54:09","slug":"disney-plans-a-streaming-price-increase-again","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=9159","title":{"rendered":"Disney plans a streaming price increase\u2014again"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Disney+ may be losing streaming subscribers, but it\u2019s hoping to make more money on the customers who stick around.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">On Wednesday, the media giant\u2014which lost around 11.7 million subscribers in the three months ending July 1, primarily in India\u2014announced another round of price increases for the ad-free tiers of both Disney+ and Hulu:<\/p>\n<ul>\n<li>Beginning in October , Disney+\u2019s ad-free tier will jump from $10.99 a month to $13.99 a month.<\/li>\n<li>Hulu\u2019s ad-free tier will increase from $14.99 to $17.99 a month.<\/li>\n<li>The ad-supported versions of Disney+ and Hulu, meanwhile, will each remain $7.99; a bundled version of the two services\u2019 ad-supported tiers will stay at $9.99. An additional ad-free bundle of Disney+ and Hulu will cost $19.99.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>All adding up: <\/strong>Disney is looking to capitalize on advertisers\u2019 growing interest in streaming ads as it aims to shrink its streaming losses. \u201cWe\u2019re obviously trying, with our pricing strategy, to migrate more subs to the advertiser supported tier,\u201d CEO Bob Iger said on a call with analysts Wednesday. In other advertising news, the company announced it will debut ad-supported tiers of Disney+ in Canada and in some European markets beginning November 1.<\/p>\n<ul>\n<li>40% of new Disney+ subscribers are opting for the service\u2019s ad-supported tier, Iger said, and growing the ad-supported base helps improve average revenue per unit, interim CFO Kevin Lansberry added.<\/li>\n<li>Though the company has seen three straight quarters of subscriber losses, by Q4, it expects that Disney+ net subscriber additions will once again pick back up, Lansberry added.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Be up front: <\/strong>On Tuesday, Disney announced it had closed its 2023 upfront discussions, securing overall sales volume that was in line with last year\u2019s commitments. More than 40% of total upfront commitments were for streaming and digital, the company said.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>On password-sharing:<\/strong> The company may soon follow in Netflix\u2019s footsteps when it comes to cracking down on shared passwords. \u201cWe\u2019re actively exploring ways to address account sharing, and the best options for paying subscribers to share their accounts with friends and family,\u201d Iger told investors. \u201cLater this year, we will begin to update our subscriber agreements with additional terms on our sharing policies, and we will roll out tactics to drive monetization sometime in 2024.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/11\/disney-plans-a-streaming-price-increase-again?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Disney+ may be losing streaming subscribers, but it\u2019s hoping to make more money on the customers who stick around. On Wednesday, the media giant\u2014which lost around [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-9159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney plans a streaming price increase\u2014again | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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