{"id":8795,"date":"2023-08-09T19:56:32","date_gmt":"2023-08-09T19:56:32","guid":{"rendered":"https:\/\/mysourcefunding.com\/growing-a-business\/burger-king-is-spending-millions-on-renos-whopper-revamps\/"},"modified":"2023-08-09T19:56:34","modified_gmt":"2023-08-09T19:56:34","slug":"burger-king-is-spending-millions-on-renos-whopper-revamps","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=8795","title":{"rendered":"Burger King Is Spending Millions on Renos, Whopper Revamps"},"content":{"rendered":"
\n

Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it’s been an uphill battle.<\/p>\n

Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurants and $150 million to be spent on advertising and marketing, per CNN. However, it has only spent $32 million on ads and its digital offerings and $35 million on remodeling to date, which doesn’t seem to be enough to fill seats with new patrons.<\/p>\n

Over the past three months, Burger King had fewer customers compared to last year, CEO of Burger King’s parent company Restaurant Brands International (QSR), Josh Kobza, said during a Tuesday call to unpack quarterly financial results, per CNN.<\/p>\n

RELATED: ‘This Is Wild’: Internet Is Losing It Over Burger King’s 20-Slice Cheese Sandwich<\/b><\/p>\n

However, sales at U.S. Burger King restaurants are up 8.3% year over year. The company attributes the sales growth to existing customers spending more and not necessarily new patrons trying out the menu.<\/p>\n

As for Restaurant Brands International as a whole, which also owns Tim Hortons, Popeyes, and Firehouse Subs, sales rose to $1.78 billion surpassing Wall Streets expectations of $1.75 billion, according to CNBC.<\/p>\n

Camilla Cerea\/Bloomberg via Getty Images | An advert for the meat-free Rebel Whopper burger is displayed on a digital order kiosk at a Burger King.<\/sup><\/p>\n

“We are still not in positive territory,” Kobza said of the sales trend on the call. “Growth in traffic \u2026 is one of the most significant near-term opportunities we see for the brand.”<\/p>\n

Kobza said Whopper-specific promotions, like the limited-edition Spider-Verse Whopper and marketing Whopper customizations, “drove higher average tickets and attracted younger guests” \u2013 boosting sales in the second quarter ending on June 30th.<\/p>\n

As for Burger King’s plans to renovate its restaurants, the CEO said to expect to see “really high-quality remodels” by later this year into next.<\/p>\n

RELATED: Burger King Is Making Major Changes to 2 Fan-Favorite Menu Items in an Attempt to Combat Inflation<\/b><\/p>\n

Burger King is also modernizing its restaurants with kiosks.<\/p>\n

“We’ve done another pretty big test here in our company restaurants,” Kobza said. “And we’re seeing a much better guest reception to kiosk than we might have seen five to seven years ago.”<\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it’s been an uphill battle. Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurants and $150 million to be […]<\/p>\n","protected":false},"author":1,"featured_media":8796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[75],"tags":[],"class_list":{"0":"post-8795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-growing-a-business"},"yoast_head":"\nBurger King Is Spending Millions on Renos, Whopper Revamps | Brandiary<\/title>\n<meta name=\"description\" content=\"Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it's been an uphill battle.Last year, the brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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