{"id":8717,"date":"2023-08-09T12:51:33","date_gmt":"2023-08-09T12:51:33","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/the-travel-ad-spend-rebound-continues-report\/"},"modified":"2023-08-09T12:51:35","modified_gmt":"2023-08-09T12:51:35","slug":"the-travel-ad-spend-rebound-continues-report","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=8717","title":{"rendered":"The travel ad spend rebound continues: report"},"content":{"rendered":"

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It\u2019s no secret that travel is back. And with it, travel advertising.<\/p>\n

After a serious pullback in 2020, travel advertisers are spending\u2026a lot. So much so that ad spend in the category surpassed pre-pandemic levels by Q4 of last year, according to a report from TV measurement company EDO.<\/p>\n

From July 2022 to June 2023, travel advertisers spent an estimated $1.2 billion on TV spots, a 15% increase in investment year over year, per EDO, with hotels and resorts leading the charge.<\/p>\n

Hotel, motel: <\/strong>The hotel and resort category spent an estimated $327 million on TV ads in that time, an 83% increase. That\u2019s more than the air travel and cruise segments combined\u2014perhaps unsurprising considering hotels and resorts make up the largest segment of the travel industry, according to the report.<\/p>\n