{"id":8513,"date":"2023-08-08T12:17:06","date_gmt":"2023-08-08T12:17:06","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/coworking-with-agueda-trujillo\/"},"modified":"2023-08-08T12:17:07","modified_gmt":"2023-08-08T12:17:07","slug":"coworking-with-agueda-trujillo","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=8513","title":{"rendered":"Coworking with \u00c1gueda Trujillo"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><em>Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here.<\/em><\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u00c1gueda Trujillo is US head of marketing at waterdrop, a Vienna-based company that sells a variety of water accoutrements, including filters and flavor mixes.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Favorite project you\u2019ve worked on? <\/strong>This crazy journey that is being part of the team that is building up the US continues to be a source of motivation and pride. Two years ago, I had the opportunity to be one of just two people sent to kickstart our on-the-ground activities, moving all the way from our Vienna headquarters to Miami. Together with the team, I have gotten to open our very first US brick-and-mortar store, heard from customers first-hand in focus groups, been able to conduct product research, led amazing brand activations such as our ATP events, been able to partner with US celebrities and athletes, launched our first media campaign, and much more.\u00a0<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">As we continue to expand our presence and make waterdrop a household name in the US and beyond, I remain inspired by the passion and dedication of our team and the overwhelming positive response from our customers. In short, tackling the US as a project has been one of the hardest but most rewarding experiences I have ever been part of.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>One thing we can\u2019t guess from your LinkedIn profile?<\/strong> My superstar past as a baby model. Talk about an early start to my glamorous career\u2026I might have left the baby modeling world behind, but those magazine covers and TV appearances will forever be my claim to fame.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>What marketing trend are you most optimistic about? Least?<\/strong> Short, snappy content is winning in 2023. Whether it is via Reels, TikTok or YouTube Shorts, fast-paced, easy-to-digest content is here to stay\u2014and I am here for it. On the contrary, I believe long-form videos for social media are becoming a challenge, or rather, it is becoming harder to keep your videos engaging enough to hold the audience\u2019s attention.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>What\u2019s one marketing-related podcast, social account, or series you\u2019d recommend?<\/strong> <em>Marketing Against The Grain<\/em> with Kipp Bodnar and Kieran Flanagan is a good one. They delve into new methods and marketing trends, and bring in a whole lot of experience and insights.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/08\/coworking-with-agueda-trujillo?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Each week, we spotlight Marketing Brew readers in our Coworking series. If you\u2019d like to be featured, introduce yourself here. \u00c1gueda Trujillo is US head of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-8513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coworking with \u00c1gueda Trujillo | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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