{"id":8116,"date":"2023-08-04T21:05:19","date_gmt":"2023-08-04T21:05:19","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/5-ways-your-brand-can-tap-the-barbie-craze\/"},"modified":"2023-08-04T21:05:20","modified_gmt":"2023-08-04T21:05:20","slug":"5-ways-your-brand-can-tap-the-barbie-craze","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=8116","title":{"rendered":"5 Ways Your Brand Can Tap The Barbie Craze"},"content":{"rendered":"
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Think Pink!<\/p>\n

Unless you\u2019ve been sequestered in a pink dreamhouse under a candy-cotton-colored sky, you\u2019ve heard about Barbie<\/em>, the blockbuster movie starring Margot Robbie as Stereotypical Barbie and Ryan Gosling as her BFF, Ken.<\/p>\n

I confess that I wasn’t impressed when interest in Barbie began to take off. \u201cHow dumb,\u201d I thought, wondering who the producers targeted. Surely not someone from my generation; I\u2019m a Gen Xer who grew up in the 1970s when Barbie was still a teenager.<\/p>\n

But I couldn\u2019t imagine Mattel and Warner Bros were targeting children unless the goal was to revitalize revenue by encouraging a new generation of kids to want to play with Barbie dolls.<\/p>\n

As the release date approached and my newsfeeds overflowed with Barbie-related articles\u2014many about Barbie<\/em> and brand collaborations\u2014I scratched my head.<\/p>\n

<\/fbs-ad><\/p>\n

Exploring these and many other collaborations made me realize that I, too, could glom on to the Barbie<\/em> craze by writing about it.<\/p>\n

There\u2019s a name for \u201cglomming on\u201d to a hot news story\u2014newsjacking, which Robert Rose, head of the Content Marketing Institute, says is about infusing yourself and your brand into news-related content.<\/p>\n

\u201cTo make newsjacking work,\u201d he says, \u201cyou must bring your unique angle or point of view in a way that makes people want to explore that angle.\u201d<\/p>\n

That\u2019s what I\u2019m doing with this article. I\u2019m newsjacking Barbie<\/em> by sharing five ways your brand can do the same.<\/p>\n

1. Envision your ideal customer as a Barbie or Ken<\/h2>\n

When the movie opens, we\u2019re reminded that there are many<\/em> Barbies and Kens. Wikipedia references more than 200 Barbies and more than 40 Kens.<\/p>\n

For instance, there\u2019s spy Barbie, dentist Barbie, and news anchor Barbie. There\u2019s also sailor Ken, dentist Ken, and firefighter Ken.<\/p>\n

To envision your ideal customer as a Barbie or Ken, scan the lists of careers and see which Barbie or Ken might match your ideal customer.<\/p>\n

I could serve businessman Ken, coach Ken, and doctor Ken, especially if they want to publish thought-leadership content. I could also work with interior designer Barbie, artist Barbie, and business executive Barbie.<\/p>\n

Then, after you identify your Barbies and Kens, create blog posts or social media content that illustrate how you could serve them should you become part of their worlds.<\/p>\n

2. Broadcast a favorite Barbie<\/em> message to your audience.<\/h2>\n

When I saw the movie, I picked up on many sticky sayings that made me smile, frown, or whip out my pen. Here are a few from my notebook (if you haven\u2019t yet seen the movie, some of these lines might not make sense):<\/p>\n