{"id":7732,"date":"2023-08-03T00:48:41","date_gmt":"2023-08-03T00:48:41","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/inside-capital-ones-mission-to-build-accessibility-at-scale-for-every-person-everywhere\/"},"modified":"2023-08-03T00:48:42","modified_gmt":"2023-08-03T00:48:42","slug":"inside-capital-ones-mission-to-build-accessibility-at-scale-for-every-person-everywhere","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=7732","title":{"rendered":"Inside Capital One\u2019s Mission To Build \u2018Accessibility At Scale\u2019 For Every Person, Everywhere"},"content":{"rendered":"<div>\n<p>Back in mid-May, Capital One\u2019s Lundy Hartshorn wrote a blog post in which they stress the importance of \u201cmaking digital experiences truly inclusive.\u201d A big part of the company\u2019s goal in achieving such equality is its partnership with Bay Area-based web accessibility startup Evinced.<\/p>\n<p>The company\u2019s founder and chief executive officer, Navin Thadani, has been interviewed several times over the years for this column.<\/p>\n<p>\u201cPicture a customer with low vision firing up their laptop to check their bank balance. Imagine another who has a physical limitation paying a bill online with their tablet. Envision a parent with a baby on their lap reviewing how much they spent on groceries last week, on their desktop with one available hand. Or maybe it\u2019s a customer with a new phone they\u2019re trying to use,\u201d Hartshorn wrote in the post\u2019s lede. \u201cWe\u2019re always on the lookout for new ways to make our website and mobile applications usable to all. Digital accessibility is a priority at Capital One and we look to fully integrate it into the products we build. The Web Content Accessibility Guidelines (WCAG) 2.1 are a set of international shared standards that influences the way we build products and it turns out there\u2019s a force multiplier effect that benefits a range of customers.\u201d<\/p>\n<p>Capital One has a video on YouTube about the Evinced collaboration.<\/p>\n<p>In a recent interview conducted over email, Capital One\u2019s senior director of digital accessibility Mark Penicook explained to me accessibility is high priority across every part of the company\u2019s digital presences. More pointedly, accessibility is incorporated \u201cinto the entire product development lifecycle\u201d so that Capital One\u2019s websites and apps are usable by everyone. What makes accessibility so important, beyond diversity and inclusion, is it engenders stronger feelings of autonomy and independence and raises self-esteem. As Capital One is best known as a financial services organization, financial empowerment is part and parcel of the accessibility story here. Penicook alluded to accessibility\u2019s status as an evergreen endeavor, its work never truly finished, by saying that while technology is ubiquitous nowadays and certainly can lead to greater productivity, \u201cthere is still room for improvement.&#8221;<\/p>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<p>\u201cI\u2019ve made it my mission to generate awareness, connect ideas and encourage building accessibility into the entire process of creating great products and user experiences,\u201d he said.<\/p>\n<p>Penicook extrapolated further, telling me designing well for accessibility is a tricky thing because there are so many considerations. The truth is, accessibility really is a conceptual dynamo, because to Penicook\u2019s point, \u201cit can be extremely complex and nuanced because a disability or combination of disabilities can be situational, temporary or permanent.\u201d Whatever must be accoutered for, however, the work is worthwhile because, quite frankly, disabled people use the internet too.<\/p>\n<p>\u201cJust think about how diverse society is and all the different ways people interact with technology. We live in a world that is neurodiverse and a disability may not be observable\u2014one person may have a form of cognitive impairment, another may have mild dyslexia,\u201d Penicook said of accessibility\u2019s importance. \u201cAccording to the NIH [National Institutes on Health], about 15% of adults in the United States report some trouble hearing and the CDC reports that 12 million people over the age of 40 are visually impaired. Accessibility helps ensure people aren\u2019t left behind in the use and enjoyment of the ever-expanding digital world.\u201d<\/p>\n<p>He continued: \u201cAccessibility, like the metaphor, is very much a \u2019rising tide that lifts all boats\u2019 [concept]. One example [is] while not regarded as a disability, the United States Census Bureau estimates nearly 1 in 5 speak a language other than English in their home. We\u2019ve seen that some accessibility features that often benefit those with low vision or dyslexia, can also improve a non-native speaker\u2019s experience. We have to meet people where they are [because], at the end of the day, we are really talking about putting people first.\u201d<\/p>\n<p>Capital One\u2019s aforementioned collaboration with Evinced comes by way of the former\u2019s venture capital arm, the perhaps unoriginally named Capital One Ventures. In an interview with me concurrent to Penicook\u2019s, Nathan Krishnamurthy, a partner at the VC firm, told me the tech industry needs not more accessibility-focused startups. Rather, it needs what he termed \u201cbetter technology to address accessibility challenges.\u201d<\/p>\n<p>Krishnamurthy pointed to Evinced\u2019s <em>raison d\u2019\u00eatre<\/em> as proof of concept. \u201cWith a strategic investment from Capital One Ventures, Evinced built a suite of tools that allows Capital One to test for accessibility at scale and shows how technology can be a great leveler,\u201d he said. \u201cEvinced is successful because its technology enables a step change in testing outcomes and efficiency, which both creates real business value and serves to improve accessibility. By helping customers build for accessibility within the software development lifecycle, Evinced becomes a critical platform for shipping software that interacts with humans. It has created a big market, which enables it to have a big social impact.\u201d<\/p>\n<p>Penicook echoed Krishnamurthy\u2019s broader sentiments on the benefits of better accessibility by saying \u201cthere\u2019s always a new problem to solve and there are so many variables to consider when it comes to digital accessibility.\u201d He added having a proactive mindset is crucial, telling me \u201cproducts must be designed and developed from the ground up to be fungible and flexible\u201d in order to reach the broadest possible audience.<\/p>\n<p>\u201cI\u2019ve learned an experience can be fully accessible but still miss the mark on usability,\u201d Penicook said. \u201cAlways putting the human first, we want to not only deliver accessible experiences but experiences that are truly delightful. We want to get to a place where users\u2019 preferences, customizations, and innovation can continue to accommodate all of the variables for great personalized experiences.\u201d<\/p>\n<p>Penicook said digital accessibility done well ultimately means equality.<\/p>\n<p>\u201cDigital accessibility helps ensure people aren\u2019t left behind and that our experiences [at Capital One] are equitably available,\u201d he said.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/stevenaquino\/2023\/08\/02\/inside-capital-ones-mission-to-build-accessibility-at-scale-for-every-person-everywhere\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in mid-May, Capital One\u2019s Lundy Hartshorn wrote a blog post in which they stress the importance of \u201cmaking digital experiences truly inclusive.\u201d A big part of the company\u2019s goal in achieving such equality is its partnership with Bay Area-based web accessibility startup Evinced. The company\u2019s founder and chief executive officer, Navin Thadani, has been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-7732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inside Capital One\u2019s Mission To Build \u2018Accessibility At Scale\u2019 For Every Person, Everywhere | Brandiary<\/title>\n<meta name=\"description\" content=\"Back in mid-May, Capital One\u2019s Lundy Hartshorn wrote a blog post in which they stress the importance of \u201cmaking digital experiences truly inclusive.\u201d A\" \/>\n<meta name=\"robots\" content=\"index, follow, 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