{"id":7687,"date":"2023-08-02T19:18:46","date_gmt":"2023-08-02T19:18:46","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/walmart-brings-out-of-home-to-the-aisle\/"},"modified":"2023-08-02T19:18:47","modified_gmt":"2023-08-02T19:18:47","slug":"walmart-brings-out-of-home-to-the-aisle","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=7687","title":{"rendered":"Walmart brings out-of-home to the aisle"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">This week, Walmart said it would begin playing ads at the self-checkout, on screens in the TV aisle, and over the store\u2019s intercoms, bringing the concept of retail media <em>back<\/em> to the physical retailer.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Walmart, if you haven\u2019t heard, is already a formidable ad network. The big box retailer\u2019s ad business netted $2.7 billion last year, growing almost 30% year over year, according to its Q4 2022earnings report.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">It\u2019s one of many grocery and big box chains investing in retail media, a sector expected to more than double by 2027, according to eMarketer.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Partly powered programmatically through the Trade Desk, Walmart\u2019s retail media business has also inked digital partnerships with Snap and TikTok. The latest offerings embody the promise of retail media\u2014using Walmart\u2019s massive scale (and its rich customer data) to sell<em> a whole lotta ads <\/em>on its site and across the internet<em>.<\/em><\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The company is rolling out the inventory on approximately 170,000 screens across stores, and 30-second radio spots will be able to target specific stores and regions. In a personal blow to Costco, the company is also pitching advertisers sample stations that can be bundled with other ad inventory, CNBC reported.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cWhen you think about our store, our store footprint and the percentage of Americans that we reach through our stores, we can deliver Super Bowl-sized audiences every week,\u201d Ryan Mayward, SVP of retail media sales for Walmart Connect, told the business news network.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Walmart will announce its earnings later this month.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/02\/walmart-brings-out-of-home-to-the-aisle?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. This week, Walmart said it would begin playing ads at the self-checkout, on screens in the TV aisle, and over the store\u2019s intercoms, bringing the concept [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-7687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Walmart brings out-of-home to the aisle | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, 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