{"id":7507,"date":"2023-08-01T17:34:20","date_gmt":"2023-08-01T17:34:20","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/dominate-the-experiences-race\/"},"modified":"2023-08-01T17:34:21","modified_gmt":"2023-08-01T17:34:21","slug":"dominate-the-experiences-race","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=7507","title":{"rendered":"Dominate The Experiences Race"},"content":{"rendered":"
\n

Eric Miquelon is President of <\/em>Avanade<\/em> North America. <\/em><\/p>\n

It\u2019s the final lap of the 2023 Formula 1 Spanish Grand Prix. All eyes are on Max Verstappen, who\u2019s about to cross the finish line for his 40th career win.<\/p>\n

All eyes, that is, except yours. As the rest of the world watches Verstappen, you tap a button and hop into the cockpit with fan favorite and F1 wildcard Yuki Tsunoda. You wanted a different view of the action, and you got it.<\/p>\n

For me, what makes this moment so interesting is that what\u2019s happening on the track isn\u2019t necessarily the most engaging aspect of the viewer experience. It\u2019s the experience itself.<\/p>\n

With features like viewer-controlled cameras, F1 has taken the traditionally passive experience of watching sports on a screen\u2014an experience that hasn\u2019t changed much over the decades\u2014and made it a creative act. As a viewer, I can watch the standard, curated race feed. Or, at the press of a button, I can choose to instantly switch to the onboard camera of any driver and even listen in on their expletive-filled conversations with race managers.<\/p>\n

Suddenly, I\u2019m not just watching the action; I\u2019m in<\/em> it. I\u2019m an active participant in what\u2019s happening on-screen. By curating the content, I\u2019m engaging in a viewer experience that\u2019s as personal as it gets.<\/p>\n

<\/fbs-ad><\/p>\n

Why is that such a big deal?<\/h2>\n

Right now, pro sports are in a dead heat for viewers\u2019 attention. They\u2019re competing with each other; and more importantly, they\u2019re competing with every other content creator, from Netflix and Disney+ to legions of YouTubers. It\u2019s not a coincidence that, for example, NFL viewership has declined as other sources of high-quality content have proliferated.<\/p>\n

The breadth and quality of what\u2019s available means that excellent content is no longer enough. I don\u2019t know about you, but I have a list of about 50 shows I would stream if I had the time. I might end up watching five of them. There\u2019s just too much good stuff.<\/p>\n

If a brand wants to engage today\u2019s consumer, they have to deliver an experience compelling enough to capture their imagination and hold onto their limited attention. I didn\u2019t start watching F1 because I woke up one morning with a spontaneous interest in European motorsports. I, along with millions of other Americans circa 2020, got into F1 because they hooked me with the fantastic docu-series Drive to Survive<\/em>\u2014and then held my attention with engaging experiences, like onboard cameras and real-time information.<\/p>\n

F1 didn\u2019t change F1. They just made watching it feel really, really cool.<\/p>\n

Take a page out of F1\u2019s book.<\/h2>\n

This is about much more than entertainment. Today, all<\/em> brands are in a lights-out race for their audience\u2019s attention. Delivering high-quality products and services still matters, of course, but how your customers engage with your brand is just as important\u2014maybe more so.<\/p>\n

My advice? Put your customer in the figurative driver\u2019s seat. Always<\/em> think people-first before executing on an experience-driven idea. Take time to consider what your customer needs or wants. Whether the experience is designed to make their lives easier, their business more profitable or their entertainment more immersive, people must be at the heart of your strategy. It can be enticing to want to leap at the latest technological advance to create something cool for your customers, but remember that it has to serve your purpose.<\/p>\n

And to put this into action, start by sourcing actionable data and insights directly from your customers. Review your customer feedback and engagement surveys, including any qualitative or verbatim feedback. Your customers are telling you what they want, or what they value\u2014make sure you listen. It may also be mutually beneficial to conduct a design thinking or brainstorming session together with your client. These types of discussions can often unearth insights and spark creative ideas. And the best part? You collaborate, directly, with your customer.<\/p>\n

May the best experiences win.<\/p>\n

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?<\/em><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Eric Miquelon is President of Avanade North America. It\u2019s the final lap of the 2023 Formula 1 Spanish Grand Prix. All eyes are on Max Verstappen, who\u2019s about to cross the finish line for his 40th career win. All eyes, that is, except yours. As the rest of the world watches Verstappen, you tap a […]<\/p>\n","protected":false},"author":1,"featured_media":7508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-7507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nDominate The Experiences Race | Brandiary<\/title>\n<meta name=\"description\" content=\"Eric Miquelon is President of Avanade North America. It\u2019s the final lap of the 2023 Formula 1 Spanish Grand Prix. 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