{"id":7321,"date":"2023-07-31T11:27:39","date_gmt":"2023-07-31T11:27:39","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/hands-on-with-google-searchs-answer-to-chatgpt\/"},"modified":"2023-07-31T11:27:39","modified_gmt":"2023-07-31T11:27:39","slug":"hands-on-with-google-searchs-answer-to-chatgpt","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=7321","title":{"rendered":"Hands On With Google Search\u2019s Answer to ChatGPT"},"content":{"rendered":"<div>\n<p><span class=\"lead-in-text-callout\">Last weekend, I<\/span> turned to Google Search for help figuring out how many stamps I needed to put on an 8-ounce piece of mail. (Naturally, I was sending a copy of the latest issue of WIRED!). It\u2019s the exact sort of question that I hoped Google Search\u2019s new generative AI feature, which I\u2019ve been testing for the past month, would solve much faster than I could through my own browsing.<\/p>\n<p class=\"paywall\">Google\u2019s clunkily named Search Generative Experience, SGE for short, infuses its search box with ChatGPT-like conversational functionality. You can sign up at Google\u2019s Search Labs. The company says it wants users to converse with its search chatbot, which launched to testers in May, to dive deeper into topics and ask more challenging and intuitive questions than they would type into a boring old query box. And AI-generated answers are meant to organize information more clearly than a traditional search results page\u2014for example, by pulling together information from multiple websites. Most of the world\u2019s web searches run through Google, and it\u2019s been developing AI technologies longer than most companies, so it\u2019s fair to expect a top-notch experience.<\/p>\n<p class=\"paywall\">So goes the theory. It turns out that in practice the new feature is so far more nuisance than aide. It\u2019s slow, ineffective, verbose, and cluttered\u2014more artificial interference than intelligence.<\/p>\n<aside aria-hidden=\"true\" class=\"PullQuoteEmbedWrapper-sc-EoVjf kgVYDs\">\n<div class=\"PullQuoteEmbedContent-sc-kTcfhx knYsPB\">\n<p class=\"paywall\">The first thing I noticed about Google\u2019s vision for the future of search was its sluggishness.<\/p>\n<\/div>\n<\/aside>\n<p class=\"paywall\">Once you gain access to Google\u2019s test, the search box looks unchanged. But in response to a query like \u201cHow many stamps to mail 8 ounce letter,\u201d a new section takes up a good chunk of the screen, pushing down the conventional list of links. Within that area, Google\u2019s large language models generate a couple of paragraphs similar to what you might find from ChatGPT or Microsoft\u2019s Bing Chat. Buttons at the bottom lead to a chatbot interface where you can ask follow-up questions.<\/p>\n<p class=\"paywall\">The first thing I noticed about Google&#8217;s vision for the future of search was its sluggishness. In tests where I controlled a stopwatch app with one hand and submitted a query with the other, it sometimes took nearly six seconds for Google\u2019s text-generator to spit out its answer. The norm was more than three seconds, compared to no more than one second for Google\u2019s conventional results to appear. Things could have been worse: I did my tests after Google rolled out an update which it claims doubled the search bot\u2019s speed last month. Yet I still often find myself deep into reading the regular results by the time the generative AI finishes up, meaning I end up ignoring its tardily submitted dissertations. Cathy Edwards, a Google Search vice president, tells me speed optimizations of the AI software underpinning the tool are ongoing.<\/p>\n<p class=\"paywall\">One could excuse the slowness of this new form of search if the results were worthwhile. But accuracy is spotty. Google\u2019s five-sentence generative AI response to my stamps question included apparent errors of both multiplication and subtraction, stamp prices outdated by two years, and suggested follow-up questions that ignored crucial variables for shipping costs, such as shape, size, and destination. The disclaimer Google displays at the top of each AI-generated answer rang resoundingly true: \u201cGenerative AI is experimental. Info quality may vary.\u201d<\/p>\n<p class=\"paywall\">In the same response, Google\u2019s new search feature suggested that I would need either $2.47 or $4 worth of stamps. Navigating to the US Postal Service\u2019s online calculator provided the official answer: I needed $3.03, or five stamps at 66 cents each with a 27-cent overpayment. Google\u2019s Edwards says my humble query pushed the technology\u2019s current boundaries. \u201cIt&#8217;s definitely on the frontier,\u201d she says.<\/p>\n<p class=\"paywall\">Unfortunately, dumbing down didn\u2019t end well either. When asked for just the price of a stamp, Google responded with an outdated figure. Only specifying that I wanted the price as of this month got the system to correctly reflect this month\u2019s 3-cent cost hike. To be fair, ChatGPT would flunk this query too because its training data cuts off in 2021\u2014but it is not positioned as a replacement for a search engine.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.wired.com\/story\/plaintext-hands-on-with-google-searchs-answer-to-chatgpt\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last weekend, I turned to Google Search for help figuring out how many stamps I needed to put on an 8-ounce piece of mail. (Naturally, I was sending a copy of the latest issue of WIRED!). It\u2019s the exact sort of question that I hoped Google Search\u2019s new generative AI feature, which I\u2019ve been testing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-7321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hands On With Google Search\u2019s Answer to ChatGPT | Brandiary<\/title>\n<meta name=\"description\" content=\"Last weekend, I turned to Google Search for help figuring out how many stamps I needed to put on an 8-ounce piece of mail. 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