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Talk about Grim reaping. The benefits, that is.<\/p>\n
This quarter, McDonald\u2019s saw an 11.7% increase in global comparable sales for the quarter and double-digit growth across all US and international segments\u2014and seems to have a large, purple creature to thank for that.<\/p>\n
On the company\u2019s earnings call, McDonald\u2019s CEO Chris Kempczinski said the theme of the quarter was Grimace, a McDonaldland character from the \u201970s who was revived this quarter as part of a birthday shake campaign. According to Kempczinski, Grimace content was viewed more than 3 billion times on TikTok\u2014some of that likely stemming from the popularity of the Grimace Shake trend, a seemingly organic phenomenon in which people pretended to die after drinking it, for some reason.<\/p>\n
\u201cWe took the nostalgic experience of celebrating birthdays at McDonald\u2019s and repackaged it for a new generation,\u201d CFO Ian Borden said on the call. \u201cIt quickly became one of our most socially engaging campaigns of all time, with millions of reactions on our social media posts.\u201d<\/p>\n
The company also announced it would be pulling from its character vault in another way: creating a spin-off restaurant called CosMc\u2019s\u2014named for a McDonaldland alien from the \u201980s. According to Kempczinski, the chain will have \u201call the DNA of McDonald\u2019s but its own unique personality,\u201d with more details to come by the end of the year. New restaurants are set to open in a \u201csmall handful of sites in a limited geography beginning early next year.\u201d<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Talk about Grim reaping. The benefits, that is. This quarter, McDonald\u2019s saw an 11.7% increase in global comparable sales for the quarter and double-digit growth across […]<\/p>\n","protected":false},"author":1,"featured_media":7088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-7087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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