{"id":7078,"date":"2023-07-28T20:42:27","date_gmt":"2023-07-28T20:42:27","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/wow-3-ways-to-make-your-brand-shine-with-wow-worthy-content\/"},"modified":"2023-07-28T20:42:28","modified_gmt":"2023-07-28T20:42:28","slug":"wow-3-ways-to-make-your-brand-shine-with-wow-worthy-content","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=7078","title":{"rendered":"Wow! 3 Ways To Make Your Brand Shine With WOW-Worthy Content"},"content":{"rendered":"<div>\n<p>This article is the third in a three-part series on creating unique marketing content by expressing yourself with creativity and color.<\/p>\n<p>The first piece talked about three techniques for infusing your marketing content with subtle humor.<\/p>\n<p>The second piece covered three ways to say goodbye to blah content by using fresh, detailed language.<\/p>\n<p>In this piece, we\u2019ll look at three ways to differentiate your marketing by infusing your content with the best of yourself and your brand.<\/p>\n<p>When you look closely, you\u2019ll see that your life, passions, and hobbies\u2014and the lives, passions, and hobbies of your company\u2019s leaders\u2014are overflowing gardens where you\u2019ll find many opportunities for colorful expression.<\/p>\n<p>Specifically, we\u2019ll talk about dipping into those gardens to:<\/p>\n<ol>\n<li>Find and own your language.<\/li>\n<li>Weave in details about your passions and hobbies.<\/li>\n<li>Use unconventional elements like poems and personal artwork.<\/li>\n<\/ol>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<p>First up\u2014find and own your language.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">1. Make your marketing content stand out by finding and owning your language<\/h2>\n<p>The first place to look in the garden of color is at yourself.<\/p>\n<p>Each of us has a different way of speaking. We\u2019ve all developed catchphrases that the people around us consider part of us because we repeat them so often.<\/p>\n<p>Do you recognize any of these catchphrases? (Answers at the end.)<\/p>\n<ol>\n<li>Make it work.<\/li>\n<li>Just keep swimming.<\/li>\n<li>Work hard, play hard.<\/li>\n<li>Ew, David!<\/li>\n<li>Yada yada yada.<\/li>\n<\/ol>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">What words or phrases do you repeat often?<\/h3>\n<p>If you need help identifying your catchphrases, ask your family. Or email five people who know you well and ask them what words or phrases they associate with you or that you tend to repeat.<\/p>\n<p>If you\u2019re comfortable with those words and phrases, look for ways to integrate them into your marketing content.<\/p>\n<p>Here are a few of my catchphrases:<\/p>\n<ul>\n<li>Hey, man.<\/li>\n<li>You guys&#8230;<\/li>\n<li>Chump!<\/li>\n<li>Something fierce.<\/li>\n<\/ul>\n<p>I rarely use those catchphrases in formal marketing pieces, like one-pagers, web content, and social media profiles. But I incorporate them in my more-conversational content, like social media posts, blog posts, and emails.<\/p>\n<p>For my formal marketing, I favor the phrases \u201cbeyond copy\u201d\u2014because great content incorporates so much more than just \u201ccopy\u201d\u2014and \u201cthe content experience,\u201d which I define as how content looks, sounds, feels, and functions, all from the reader\u2019s perspective.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">Catchphrases versus slogans: What\u2019s the difference<\/h3>\n<p>Whereas catchphrases are connected with individuals and characters, slogans are connected to brands.<\/p>\n<ul>\n<li>Just do it\u2014Nike.<\/li>\n<li>I\u2019m lovin\u2019 it\u2014McDonald&#8217;s.<\/li>\n<li>Build what\u2019s next\u2014Google Cloud.<\/li>\n<li>Where work happens\u2014Slack.<\/li>\n<\/ul>\n<p>If you\u2019d like to develop a catchphrase or slogan, keep the following in mind:<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">1. Place your audience at the forefront.<\/h3>\n<p>Know your audience\u2019s preferences, interests, aspirations, and values so you can tailor your catchphrase or slogan to resonate. For instance, if you run an environmental consultancy and seek government contracts, you likely won\u2019t want a catchphrase like Homer Simpson\u2019s \u201cD\u2019oh!\u201d Instead, you might want phrases like <em>greening government<\/em>, <em>environmental excellence<\/em>, or a <em>greener government landscape<\/em>, all of which could become slogans, too.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">2. Make it memorable, emotional\u2014you.<\/h3>\n<p>Choose phrases that are easy to say, spell, and remember. Use short, powerful language that sticks in people\u2019s minds and taps their emotions. Whether you use humor, inspiration, or empathy, aim to evoke feelings that match your brand or personal image. Also, aim for a catchphrase or slogan that reflects your values, personality, and what sets you apart, the way my \u201ccontent experience\u201d sets me apart from other writers.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">3. Avoid infringing on intellectual property rights.<\/h3>\n<p>Check for possible infringement before you move forward with any word or phrase by searching TESS, the United States Patent and Trademark Office\u2019s (USPTO) electronic search system. The last thing you want is to begin to use a word or phrase that someone else has already trademarked.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">4. Consider protecting your catchphrase or slogan.<\/h3>\n<p>If the word or phrase you want to use is available, consider protecting it. The USPTO offers many free resources and services to help you with the process.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">5. Check if the domain name is available.<\/h3>\n<p>Check if the domain name is available, too. You never know when you might want to set up a new website or landing page using your catchphrase or slogan.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong>2. Make your marketing content unique by weaving in your passions and hobbies<\/strong><\/h2>\n<p>Another way to bring yourself and your brand into your content is to weave in your hobbies and passions when writing content.<\/p>\n<p>Here are a few examples from my life:<\/p>\n<ul>\n<li>I looked at the postcard from Paris and thought of how changing your environment is good for creativity.<\/li>\n<li>This morning, while journaling in my beloved Monolith notebook, content inspiration struck again.<\/li>\n<li>When I considered how many people were busy living their lives within the scope of my view over Atlanta, I realized how easy it is to forget the individuals who make up your audience when creating content.<\/li>\n<\/ul>\n<p>How about you?<\/p>\n<p>Are you into cooking? Perhaps you could translate your culinary expertise into \u201crecipe\u201d content related to your business.<\/p>\n<p>Do you have a pet snake? Perhaps the way its skin sheds reminds you of the transformation your business takes people through.<\/p>\n<p>Or, perhaps your family is your burning passion. While you\u2019re spending time with them, feeling an open, expansive love, think about your business and customers. How do the feelings relate? How might you weave those feelings and experiences with your family into your content?<\/p>\n<p>Weaving in details from your life makes for fabulous content, whether on your blog, in your emails, or on your social media channels.<\/p>\n<p>And a bonus\u2014by weaving yourself into your content, you create unique material no one else on the internet can replicate.<\/p>\n<p>That\u2019s just the kind of content people\u2014not to mention search engines\u2014crave.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong>3. Differentiate your marketing content by expressing yourself in unconventional ways<\/strong><\/h2>\n<p>Suppose conventional marketing content is \u201cbusiness people speaking to people,\u201d along with stock imagery and charts and tables on a page. What would you make of marketing content that included an original poem, children\u2019s artwork, or a you-branded version of a much-loved piece?<\/p>\n<p>I envision unconventional content like that for mom-and-pop shops, small businesses, and even a blog post by a McKinsey author. And because most marketing content does not include such elements, content that does stands out.<\/p>\n<p>Let\u2019s walk through a few examples.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">Original\u2014or even AI-generated\u2014poetry<\/h3>\n<p>Haiku is one of my favorite forms of creative expression.<\/p>\n<p>Here\u2019s a haiku I wrote to thank my social media audience when I ran an event a few years ago:<\/p>\n<p>If you like the poem idea but don\u2019t fancy yourself a poet, try this fun Poem Generator. You can quickly create haikus, couplets, sonnets, and more.<\/p>\n<p>Or, ask ChatGPT or another generative AI system to write a poem for you. I explained to ChatGPT about this piece you\u2019re now reading and asked it to generate a haiku for you.<\/p>\n<p>Here\u2019s the result I liked best:<\/p>\n<p>Cool, and perhaps even a little spooky.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">A borrowed piece of popular literature in the public domain<\/h3>\n<p>Gabe Howden, director of business development at Tribyl.com, likes to send unconventional content to his prospects during the holidays. Recently, he sent a version of \u201cThe Night Before Christmas,\u201d tweaked for Tribyl\u2019s audience of product marketing managers\u2014PMMs.<\/p>\n<p><em>Warning:<\/em> If you use this technique, be sure you\u2019re using a work that\u2019s in the public domain, meaning that it no longer has copyright protection and is free to use. \u201cThe Night Before Christmas\u201d was first published in 1823, so it is in the public domain.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">Personal, meaningful artwork<\/h3>\n<p>My husband, who owns a pest control company, used the unconventional content technique, too, by sending his customers postcards with artwork and text by our children.<\/p>\n<p>Many of his customers commented on the treat when he showed up for service even many months later. Several customers even make a point of contacting him just to say they appreciated the card.<\/p>\n<p>He also used the technique to great effect on direct mail postcards.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Now it\u2019s your turn: Go forth, create, differentiate<\/h2>\n<p>In this three-part series, we covered nine techniques you can add to your toolkit. Use them as you create new content. Also consider auditing your current content to see which pieces need a bit of tender, creative, loving care.<\/p>\n<p>\u2014\u2014<\/p>\n<p>Answers: 1 &#8211; <em>Make it work<\/em>; Tim Gunn, Project Runway. 2 &#8211; <em>Just keep swimming<\/em>; Dory, Finding Nemo. 3 &#8211; <em>Work hard, play hard<\/em>; Elon Musk. 4 &#8211; <em>Ew, David<\/em>; Alexis Rose, Schitt\u2019s Creek; 5 &#8211; <em>Yada yada yada<\/em>; Elaine Benes, Seinfeld<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/renaegregoire\/2023\/07\/28\/wow-3-ways-to-make-your-brand-shine-with-wow-worthy-content\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article is the third in a three-part series on creating unique marketing content by expressing yourself with creativity and color. The first piece talked about three techniques for infusing your marketing content with subtle humor. The second piece covered three ways to say goodbye to blah content by using fresh, detailed language. In this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-7078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wow! 3 Ways To Make Your Brand Shine With WOW-Worthy Content | Brandiary<\/title>\n<meta name=\"description\" content=\"This article is the third in a three-part series on creating unique marketing content by expressing yourself with creativity and color. 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