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The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.<\/p>\n
X does not mark the spot: <\/strong>Earlier this week, for some unknown reason (but probably just because Elon Musk likes the letter), Twitter began a slow and not-yet-complete rebrand to \u201cX.\u201d The iconic blue bird logo has been replaced with the letter, but the site still says things like \u201cSearch Twitter\u201d and \u201cTweet\u201d to post. Marketers scratched their heads at the change, which appears to be the nail in the coffin for the Twitter we once knew after months of chaos. CNN\u2019s Oliver Darcy even wrote a eulogy. Twitter CEO Linda Yaccarino and Paris Hilton, on the other hand, seem optimistic<\/a> about the change.<\/p>\n According to the Wall Street Journal, starting August 7, brands that \u201chaven\u2019t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days\u201d will lose their gold check. Sending our best to the social media managers trying to figure out how to deal with this\u2014or perhaps X-it altogether.<\/p>\n \u2019Tok of the town<\/strong>: TikTok released a text post feature this week, but the bigger stories stemmed from the platform\u2019s stars of the moment.<\/p>\n Adam Jockle, the Eastern Seaboard\u2019s most wholesome twentysomething, is having a moment and was covered by GQ. While he seems to be American Eagle\u2019s biggest fan based on his OOTDs, Jockle told GQ he is not<\/em> a plant for the brand. He has even made content for fellow mall outfitter PacSun, but that\u2019s not stopping his fans from manifesting an AE collab. He probably deserves a Starbucks collab too, given how many drink reviews he\u2019s done.<\/p>\n Girl\u2019s gotta eat: <\/strong>The \u201cGirl Dinner\u201d trend continues, with Popeyes offering a sides-only meal that capitalizes on the trend. For those who don\u2019t know or aren\u2019t a girl, \u201cGirl Dinner\u201d is eating lots of little snacks instead of a traditional meal. There\u2019s even a TikTok filter now to BYOGD (build your own girl dinner).<\/p>\n +1: <\/strong>Here\u2019s a Barbie meme<\/a>.<\/p>\n<\/div>\n\n