{"id":6724,"date":"2023-07-26T15:21:58","date_gmt":"2023-07-26T15:21:58","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/what-sustainability-does-to-your-bottom-line-entrepreneur-magazine\/"},"modified":"2023-07-26T15:22:00","modified_gmt":"2023-07-26T15:22:00","slug":"what-sustainability-does-to-your-bottom-line-entrepreneur-magazine","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=6724","title":{"rendered":"What Sustainability Does To Your Bottom Line \u2014 Entrepreneur Magazine"},"content":{"rendered":"<div>\n<p>Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.<\/p>\n<p>I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme: When brands have well-executed sustainability initiatives, they increase nearly every metric a business needs to succeed. It&#8217;s even true with little-known startups and small-to-medium businesses.<\/p>\n<p><x-ad classes=\"native\" ad-type=\"native\" pos=\"ab-ntv-0\" display-type=\"article\"><\/x-ad>\n  <\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/green-entrepreneur\/what-sustainability-does-to-your-bottom-line\/454705\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes. I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-6724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Sustainability Does To Your Bottom Line \u2014 Entrepreneur Magazine | Brandiary<\/title>\n<meta name=\"description\" content=\"Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.I write a newsletter\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=6724\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Sustainability Does To Your Bottom Line \u2014 Entrepreneur Magazine | Brandiary\" \/>\n<meta property=\"og:description\" content=\"Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.I write a newsletter\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=6724\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T15:21:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T15:22:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/1687815010-sustainable-profits-july23-g1367597721.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=6724#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=6724\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"What Sustainability Does To Your Bottom Line \u2014 Entrepreneur Magazine\",\"datePublished\":\"2023-07-26T15:21:58+00:00\",\"dateModified\":\"2023-07-26T15:22:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=6724\"},\"wordCount\":96,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=6724#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=6724\",\"url\":\"https:\/\/mysourcefunding.com\/?p=6724\",\"name\":\"What Sustainability Does To Your Bottom Line \u2014 Entrepreneur Magazine | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-07-26T15:21:58+00:00\",\"dateModified\":\"2023-07-26T15:22:00+00:00\",\"description\":\"Sustainability initiatives are good practice and something we urgently need to save our planet. 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