{"id":6691,"date":"2023-07-26T12:18:04","date_gmt":"2023-07-26T12:18:04","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/x-isnt-a-super-app-its-just-twitter\/"},"modified":"2023-07-26T12:18:05","modified_gmt":"2023-07-26T12:18:05","slug":"x-isnt-a-super-app-its-just-twitter","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=6691","title":{"rendered":"X Isn\u2019t a Super App. It\u2019s Just Twitter"},"content":{"rendered":"
\n

The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the “Twitter Files,” a move that was met with a mix of fervor and bemusement. \u201cAfter the Twitter Files embarrassment, a lot of people will be very reluctant to put their personal financial information into anything related to Twitter. I wouldn’t, personally,\u201d Coppola says. \u201cI am just not seeing this as a viable business venture. I think it is more kite-flying by Musk to try to persuade advertisers to return to the platform.\u201d<\/p>\n

Twitter\u2019s advertising revenue has nearly halved since Musk\u2019s takeover, with big advertisers ceding the ground to dropshippers. To bring them back, X needs to detoxify its platform, creating a safer space for brands and an influencer ecosystem that\u2019s less focused on crypto trading and right-wing conspiracy.<\/p>\n

This month Twitter started paying some influencers based on their engagement on the platform. Early beneficiaries included controversial right-wing influencers and the infamous misogynist Andrew Tate, currently under investigation in Romania for alleged rape and human trafficking.<\/p>\n

The four- and five-figure sums being paid to influencers on Twitter are fairly small by the standards of other platforms. YouTube has 10 times Twitter\u2019s users; TikTok has five, meaning successful influencers can reach bigger audiences and get bigger payouts.<\/p>\n

Twitter would also need to figure out its own video platform. In its pre-Musk iteration, it tried several times. In 2012, the company bought short-form video platform Vine, shutting it down in 2017 in order to double down on its livestreaming service Periscope, which it bought in 2015. Periscope was abandoned in 2021.<\/p>\n

Under Musk, Twitter landed a sort-of-coup in getting right-wing talk show host Tucker Carlson to launch his new show on the platform. The debut episode featured conspiracy theories and support for Russia\u2019s invasion of Ukraine, and was soon followed by a cease-and-desist letter from Carlson\u2019s former employer, Fox News.<\/p>\n

Even audio has proved difficult for Twitter. In May, Republican presidential candidate Ron DeSantis launched his bid for the White House on a glitchy Twitter stream that crashed repeatedly.<\/p>\n

The final piece of Musk\u2019s vision for X is AI. The company will, apparently, work closely with x.AI, an AI startup that launched earlier this month. Musk does, at least, have form in artificial intelligence, having been an early investor in OpenAI, whose ChatGPT chatbot launched the current AI boom. Both Tesla and SpaceX, his electric vehicle and space tech startups, have invested substantially in AI.<\/p>\n

\u201cHe has been ahead of the curve on AI repeatedly,\u201d Shrier says of Musk, adding that he may yet deliver a big AI surprise.\u201cBut if you’ve alienated your key influencers, your audience numbers are decreasing month over month, your user experience is getting worse and worse, and your brand value has collapsed, who cares if you’ve got great AI?\u201d<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the “Twitter Files,” a move that was met with a mix of fervor and bemusement. \u201cAfter the Twitter Files embarrassment, a lot of people will be very reluctant to put their personal financial information […]<\/p>\n","protected":false},"author":1,"featured_media":6692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-6691","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nX Isn\u2019t a Super App. It\u2019s Just Twitter | Brandiary<\/title>\n<meta name=\"description\" content=\"The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the "Twitter\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=6691\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X Isn\u2019t a Super App. It\u2019s Just Twitter | Brandiary\" \/>\n<meta property=\"og:description\" content=\"The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the "Twitter\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=6691\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T12:18:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T12:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/Twitter-Is-Now-X-Business-1551344660.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=6691#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=6691\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"X Isn\u2019t a Super App. It\u2019s Just Twitter\",\"datePublished\":\"2023-07-26T12:18:04+00:00\",\"dateModified\":\"2023-07-26T12:18:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=6691\"},\"wordCount\":496,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=6691#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=6691\",\"url\":\"https:\/\/mysourcefunding.com\/?p=6691\",\"name\":\"X Isn\u2019t a Super App. It\u2019s Just Twitter | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-07-26T12:18:04+00:00\",\"dateModified\":\"2023-07-26T12:18:05+00:00\",\"description\":\"The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the \\\"Twitter\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=6691#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=6691\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=6691#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"X Isn\u2019t a Super App. It\u2019s Just Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"X Isn\u2019t a Super App. It\u2019s Just Twitter | Brandiary","description":"The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the \"Twitter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=6691","og_locale":"en_US","og_type":"article","og_title":"X Isn\u2019t a Super App. It\u2019s Just Twitter | Brandiary","og_description":"The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the \"Twitter","og_url":"https:\/\/mysourcefunding.com\/?p=6691","og_site_name":"Brandiary","article_published_time":"2023-07-26T12:18:04+00:00","article_modified_time":"2023-07-26T12:18:05+00:00","og_image":[{"width":1280,"height":670,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/Twitter-Is-Now-X-Business-1551344660.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=6691#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=6691"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"X Isn\u2019t a Super App. It\u2019s Just Twitter","datePublished":"2023-07-26T12:18:04+00:00","dateModified":"2023-07-26T12:18:05+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=6691"},"wordCount":496,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=6691#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=6691","url":"https:\/\/mysourcefunding.com\/?p=6691","name":"X Isn\u2019t a Super App. It\u2019s Just Twitter | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-07-26T12:18:04+00:00","dateModified":"2023-07-26T12:18:05+00:00","description":"The company also has a fundamental trust issue. In December, it leaked its own internal documents to selected journalists\u2014branding it as the \"Twitter","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=6691#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=6691"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=6691#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"X Isn\u2019t a Super App. It\u2019s Just Twitter"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/6691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6691"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/6691\/revisions"}],"predecessor-version":[{"id":6693,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/6691\/revisions\/6693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/6692"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}