{"id":6554,"date":"2023-07-25T15:35:08","date_gmt":"2023-07-25T15:35:08","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/3-ways-to-spice-up-your-marketing-content-with-fresh-detailed-language\/"},"modified":"2023-07-25T15:35:09","modified_gmt":"2023-07-25T15:35:09","slug":"3-ways-to-spice-up-your-marketing-content-with-fresh-detailed-language","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=6554","title":{"rendered":"3 Ways To Spice Up Your Marketing Content With Fresh Detailed Language"},"content":{"rendered":"<div>\n<p>This article is the second in a three-part series on differentiating your content by expressing yourself with verve and color.<\/p>\n<p>In the first piece, I covered how to infuse your marketing content with subtle humor.<\/p>\n<p>In this piece, we\u2019ll look at three ways to power up and differentiate your content by using fresh, detailed language:<\/p>\n<ol>\n<li>The seasoning technique.<\/li>\n<li>The least-obvious technique.<\/li>\n<li>The food-sex technique.<\/li>\n<\/ol>\n<p>First up is the seasoning technique.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">1. Differentiate your marketing content with seasoning<\/h2>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"><\/fbs-ad><\/p>\n<p>According to Oxford Languages, seasoning is \u201csalt, herbs, or spices added to food to enhance the flavor.\u201d<\/p>\n<p>To season food, you begin with something bare and bland, like broccoli, chicken, or pasta, and then add flavor to make it delicious.<\/p>\n<p>The same is true for marketing content, especially business-to-business content because it\u2019s often dry and bland.<\/p>\n<p>Here\u2019s an example of the seasoning technique using bullet points I might include on my LinkedIn profile.<\/p>\n<p>First, the bland version\u2014just the facts; note that you can write bland versions quickly:<\/p>\n<ul>\n<li>Content editor<\/li>\n<li>Former accountant<\/li>\n<li>Born in Philly, now in western North Carolina<\/li>\n<\/ul>\n<p>The seasoned version:<\/p>\n<ul>\n<li>Content editor; message and meaning maker<\/li>\n<li>Degreed number cruncher; former accountant<\/li>\n<li>Native of Philadelphia, the City of Brotherly Love, now in Hendersonville, the City of Four Seasons<\/li>\n<\/ul>\n<p>You can use this technique in most forms of marketing content, including product descriptions, landing pages, emails, and websites.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">Allbirds: An example of the seasoning technique<\/h3>\n<p>Allbirds, the eco-friendly footwear and apparel company, does a beautiful job with seasoned language on its website.<\/p>\n<ul>\n<li><strong>On the Allbirds home page, this nugget stands out<\/strong>:<\/li>\n<\/ul>\n<p>\u201cSummer trips need super packable shoes. We\u2019ve got your 10,000 steps covered, easy.\u201d<\/p>\n<ul>\n<li><strong>Its <\/strong><strong data-ga-track=\"ExternalLink:https:\/\/www.allbirds.com\/pages\/partnerships\">partner page<\/strong><strong> highlights a design collaboration with sweet language<\/strong>:<\/li>\n<\/ul>\n<p>\u201cWe partnered with London-based designer Olivia Rubin to reimagine the Riser through sorbet-colored glasses. With hints of color and subtle bursts of happiness\u2014it\u2019s like a good mood you can lace up and wear.\u201d<\/p>\n<p>Can you imagine the less-interesting, less-differentiating versions of that copy?<\/p>\n<ul>\n<li><strong>Home page<\/strong>: Our shoes are easy to pack for summer trips.<\/li>\n<li><strong>Partner page<\/strong>: We partnered with London-based designer Olivia Rubin to reimagine the Riser. (Period. Full stop.)<\/li>\n<\/ul>\n<p>The point here is not to stress about what you want to communicate. Just write something, anything, down quickly.<\/p>\n<p>Then, after giving your brain a chance to make connections and meaning, go back and season the draft.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong>2. Differentiate your marketing content by including the least-obvious<\/strong><\/h2>\n<p>Another technique for differentiating your content and expressing yourself with flair is to share the least-obvious things about yourself or your brand.<\/p>\n<p>Take your professional bio, for instance. Most people include details about their work and experience. If you want your bio to stand out, share what others don\u2019t.<\/p>\n<p>In my case, I could share that:<\/p>\n<ul>\n<li>My mother was born in Germany.<\/li>\n<li>I\u2019m fascinated by early photography.<\/li>\n<li>I\u2019d love to dance like John Travolta in \u201cSaturday Night Fever.\u201d<\/li>\n<li>I\u2019m a deltiologist\u2014I collect postcards.<\/li>\n<\/ul>\n<p>Those facts may not appeal to you, but they will appeal to some people\u2014and those people may be my ideal customers.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">Ben &amp; Jerry\u2019s: An example of the least-obvious technique<\/h3>\n<p>Ben &amp; Jerry\u2019s uses the least-obvious technique on its About page, sharing how the company started after completing a $5 mail-order course in 1978.<\/p>\n<p>\u201cWith a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont.\u201d<\/p>\n<p>The little-known fac that the founders started the company after taking a mail-order course appeals to me because I love mail and dreamed of taking many correspondence courses back in the day.<\/p>\n<h3 class=\"subhead3-embed color-body bg-base font-accent font-size text-align\">The least-obvious technique is one of the secrets to my success as a marketing writer<\/h3>\n<p>Using the least-obvious technique is one of the secrets of my success as a marketing writer. When writing and editing for customers, I always dig deep, looking for glimmers of gold\u2014unique, non-obvious facts\u2014to level up the content and make it stand out.<\/p>\n<p>Now you can use the technique as well.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\"><strong>3. Differentiate your marketing content with food sex <\/strong><\/h2>\n<p>I bet you\u2019re intrigued by the name of this technique.<\/p>\n<p>Really, I call it the \u201cmake brains pay attention\u201d technique. I changed the name to \u201cfood sex\u201d to make your brain pay attention.<\/p>\n<p>Did it work?<\/p>\n<p>If so, it\u2019s because I tickled your reticular activating system (RAS), an internal mechanism in your mind that constantly scans your environment for things of interest to you.<\/p>\n<p>Your RAS is responsible for the phenomena that occur when you:<\/p>\n<ul>\n<li>Buy a new car and then suddenly notice that car all over the place.<\/li>\n<li>Want to lose weight and constantly notice fit folks.<\/li>\n<li>Feel famished and are lured by luscious smells at the fair.<\/li>\n<\/ul>\n<p>But the RAS is also responsible for noticing the strange in everyday situations, which is why the food-sex technique is particularly great for headlines and when you want to stop readers in their tracks or make them do a double-take.<\/p>\n<p>Here are a few phrases and statements that might trigger someone\u2019s RAS and make brains pay attention:<\/p>\n<ul>\n<li>Candlelit brawl<\/li>\n<li>Bite the bagel<\/li>\n<li>Curse in disguise<\/li>\n<li>Give him the cold toe<\/li>\n<\/ul>\n<p>The food-sex technique is great for stopping readers in their tracks and making them do a double-take.<\/p>\n<p>Business Insider is great at using it. Look at some of these recent headlines:<\/p>\n<ul>\n<li>Stop going near bison! 2 tourists were gored in national parks in a week and officials are urging people to stay away.<\/li>\n<li>New York Gen Zs are going wild for a stew that\u2019s been brewing for a month. Wait until they find out about Bangkok\u2019s 50-year-old soup.<\/li>\n<li>Llamas don\u2019t drink much water. Meta\u2019s new AI version is damn thirsty.<\/li>\n<\/ul>\n<p>Would those strange headlines capture your attention? They did mine.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">Coming up next&#8230;<\/h2>\n<p>In the final article in this series, coming soon, we\u2019ll dive into the third idea for differentiating your content: By infusing it with the best of yourself and your brand.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.forbes.com\/sites\/renaegregoire\/2023\/07\/25\/3-ways-to-spice-up-your-marketing-content-with-fresh-detailed-language\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article is the second in a three-part series on differentiating your content by expressing yourself with verve and color. In the first piece, I covered how to infuse your marketing content with subtle humor. In this piece, we\u2019ll look at three ways to power up and differentiate your content by using fresh, detailed language: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-6554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways To Spice Up Your Marketing Content With Fresh Detailed Language | Brandiary<\/title>\n<meta name=\"description\" content=\"This article is the second in a three-part series on differentiating your content by expressing yourself with verve and color. 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