{"id":6372,"date":"2023-07-24T15:06:14","date_gmt":"2023-07-24T15:06:14","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/threads-contends-with-user-retention-and-complaints-weeks-after-debut\/"},"modified":"2023-07-24T15:06:15","modified_gmt":"2023-07-24T15:06:15","slug":"threads-contends-with-user-retention-and-complaints-weeks-after-debut","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=6372","title":{"rendered":"Threads contends with user retention and complaints weeks after debut"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">This month, Pizza Hut referenced a NSFW meme on Threads. It was subsequently deleted by the chain, one of many brands trying to figure out Threads, Meta\u2019s new Twitter competitor that came out on July 5. Brands have flocked to the platform in droves, looking to capture eyeballs on the new platform. However, Threads has experienced a sizable drop in traffic since its debut.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>That\u2019s so last week:<\/strong> Threads clocked 100 million users in its first week online. According to analysis firm SimilarWeb, the app saw 49 million daily active users on July 7, just days after it rolled out. However, the app had 23 million daily active users one week later, on July 14, and average user time dropped from 21 minutes per day to just six in the same period.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">As Digiday pointed out, according to Google Trends data\u2014which scores search terms on a scale of zero to 100\u2014Threads was \u201cbriefly a more popular search item than Twitter\u201d the day after it was released, but has since seen its numbers drop significantly.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Plus, Threads users have complained about the number of spammy comments on the platform, prompting Instagram head Adam Mosseri to write in a post on Threads that Threads will \u201cget tighter on things like rate limits\u201d in response to \u201cspam attacks.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Meta introduced updates to Threads last week, including a translation button and a tab that lets users see their followers, though the app does not have direct messaging or a sophisticated search function yet.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>+1: <\/strong>Retention is not the only issue Threads is grappling with; This week, House Judiciary Chair Jim Jordan asked Meta CEO Mark Zuckerberg for documents related to content moderation on Threads as part of \u201can earlier subpoena related to the panel\u2019s ongoing investigation of tech platforms\u2019 policies,\u201d CNBC reported. The app also isn\u2019t yet available in the European Union because of potential \u201cregulatory uncertainty\u201d likely concerning data sharing.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/07\/24\/threads-contends-with-user-retention-and-complaints-weeks-after-debut?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. This month, Pizza Hut referenced a NSFW meme on Threads. It was subsequently deleted by the chain, one of many brands trying to figure out Threads, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-6372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Threads contends with user retention and complaints weeks after debut | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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