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The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.<\/p>\n
Ice cream so good:<\/strong> Chronically online people have most likely heard the phrase \u201cGang gang\u2026Ice cream so good.\u201d The New York Times spoke with creator Pinkydoll, who uses those phrases on TikTok livestreams while doing things like popping single kernels of corn with a hair straightener, about how she became the meme of the week. With more than 500k followers, she told the Times that she makes up to $3,000 per stream. Ice cream so good it\u2019s making us consider a career change. (If you\u2019re confused about why this is a thing, here are some explainers.)<\/p>\n Thread-ening aura?:<\/strong> According to data.ai, Threads recently surpassed 150 million downloads. However, a report from Similarweb found that daily active users were down from 49 million on July 7 to nearly 24 million on July 14. Regardless, brands like American Eagle seem to be all aboard the Threads train.<\/p>\n Wait\u2026what?:<\/strong> This isn\u2019t the first time people have noticed Reformation\u2019s interesting choice<\/a> of<\/a> copy<\/a>. People online wondered<\/a> what the brand could\u2019ve meant when it wrote, \u201cNot just Keanu Reeves\u201d above a link to \u201cSexy, wrinkly linen\u201d on its website. In response, someone tweeted<\/a> about Rhode Skin\u2019s\u2026questionable choice of words in a handout that said, \u201cWe believe in one of everything really good.\u201d This is starting to sound like \u201cIce cream so good.\u201d<\/p>\n The filter isn\u2019t looking bright:<\/strong> At a time of record-breaking heat, creator Benton McClintock is using the trending old filter on TikTok to poke fun at brand pop-ups and the future of influencing in a climate apocalypse. Can\u2019t wait to one day pick up the newest water ration collab. <3<\/p>\n<\/div>\n