{"id":5959,"date":"2023-07-20T17:34:39","date_gmt":"2023-07-20T17:34:39","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/netflixs-password-crackdown-worked\/"},"modified":"2023-07-20T17:34:40","modified_gmt":"2023-07-20T17:34:40","slug":"netflixs-password-crackdown-worked","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=5959","title":{"rendered":"Netflix\u2019s password crackdown worked"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Forbidding subscribers to share their roommate\u2019s cousin\u2019s former babysitter\u2019s Netflix password is paying off\u2014Netflix gained 5.9 million subscribers last quarter following its password crackdown earlier this year, the company announced during its earnings call yesterday.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">That\u2019s an 8% YoY, totaling 238 million global subscribers.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cNow that we\u2019ve launched paid sharing broadly, we have increased confidence in our financial outlook,\u201d the company told shareholders, with \u201csign-ups already exceeding cancellations.\u201d<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">While the company did miss on revenue expectations, it\u2019s facing many of the same headwinds competitors are facing\u2014a softer ad market, striking writers and actors, and a complex streaming environment. Netflix told investors it actually expects to bank more money this year, about $5 billion, than it had earlier anticipated because it paused content spend due to the strikes.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>So, about those new subscribers: <\/strong>They won\u2019t be signing up for Netflix\u2019s basic plan. RIP.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The company cut its $9.99 ad-free plan in the US, UK, and Canada, essentially funneling subscribers looking for a low-cost tier into its now eight-month-old ad-supported plan. While the streamer said subscribers opting for ads have \u201cnearly doubled\u201d since the first quarter, advertising revenue \u201cisn\u2019t material\u201d enough to break out yet. FWIW, Netflix said nearly five million people had signed up for its ad-supported tier during its upfront pitch in May.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cBuilding an ads business from scratch isn\u2019t easy and we have lots of hard work ahead, but we\u2019re confident that over time we can develop advertising into a multi-billion dollar incremental revenue stream,\u201d the company said.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/07\/20\/netflix-s-password-crackdown-worked?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Forbidding subscribers to share their roommate\u2019s cousin\u2019s former babysitter\u2019s Netflix password is paying off\u2014Netflix gained 5.9 million subscribers last quarter following its password crackdown earlier this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-5959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix\u2019s password crackdown worked | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and 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