{"id":5654,"date":"2023-07-19T03:43:25","date_gmt":"2023-07-19T03:43:25","guid":{"rendered":"https:\/\/mysourcefunding.com\/leadership\/partnership-technology-and-trust-provide-the-key-for-speakers-bureaus-to-win\/"},"modified":"2023-07-19T03:43:25","modified_gmt":"2023-07-19T03:43:25","slug":"partnership-technology-and-trust-provide-the-key-for-speakers-bureaus-to-win","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=5654","title":{"rendered":"Partnership, Technology And Trust Provide The Key For Speakers Bureaus To Win"},"content":{"rendered":"
\n

Speakers bureaus have significant opportunities post-COVID, if they leverage partnership, technology, and trust. That\u2019s according to my interviews with two leaders of speakers bureaus – Nick Gold, Managing Director of Speakers Corner, and Rich Tiller, President of the Professional Speakers Network – as well as someone who works extensively with speakers bureaus, Amy Gray, Founder and In-House Speakers’ Agent at New Leaf.<\/p>\n

Opportunities for Speaker\u2019s Bureaus<\/h2>\n

Opportunities abound, starting with high demand for live events. Gray emphasized \u201cthe return to in-person events. People have been craving face-to-face gatherings and the pent-up demand has resulted in a tidal wave of events and associated speaker placement opportunities.\u201d Gold agreed, noting \u201cthe influx of people joining the world of speakers, and alongside this, many experienced speakers are returning to the world of speaking with their experiences of the last three years.\u201d<\/p>\n

Virtual and hybrid events offer potential. According to Gold, \u201cSpeaker Bureaus have a new route to market which they can, quite rightly, consider themselves experts in…As such, speaker bureaus can become more integrated with their clients in planning the virtual event, not just booking the right speaker.\u201d Tiller concurred, saying \u201cAt first, in the pandemic, we had a huge number of virtual events. Now, it\u2019s a small fraction of all dates.\u201d<\/p>\n

For bureaus, establishing expertise in virtual and hybrid events is key, curating top talent for each client\u2019s needs. According to Gold, \u201cSpeaker bureaus have probably been involved in as many of these types of events as anyone throughout COVID. As such, speaker bureaus can become more integrated with their clients in planning the virtual event, not just booking the right speaker.\u201d<\/p>\n

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New book titles published during the pandemic provide fresh content. \u201cThe explosion in the publishing world of new titles coming online \u2014 authors were busy during the pandemic. Those authors are now available with fresh content to share at events,\u201d Gray observed.<\/p>\n

Challenges for Speaker\u2019s Bureaus<\/h2>\n

Challenges include intensified client demands and shortened timelines. Gold noted \u201cclients appreciate that through COVID, they were asking for additional value beyond the speech from the speakers. This has continued as the in-person events have returned.\u201d Gray agreed, saying \u201cCycle times on bookings are shorter than ever \u2014 what used to be booked 6 months in advance is being booked 6 weeks (or less) in advance in many cases.\u201d<\/p>\n

According to Tiller, \u201cLegal teams reviewing contracts is an issue.\u201d Bureaus must work quickly while maintaining high quality.<\/p>\n

More speakers now represent themselves, and aggregators dominate search results. \u201cMany speakers, particularly those who are inflexible or tech-averse haven’t adjusted their presentation to engage with a fully virtual audience. Many still seem like a talking head or hide behind shared slides. This poses a challenge to bureaus to either work with those speakers to bring them up to speed on the virtual format or handle the disappointed hosts who feel the speaker didn’t deliver a great virtual experience,\u201d cautioned Gray. Moreover, Gray speaks about how \u201cbureaus that don’t have an effective, on-going, well-funded SEO and paid listing strategy, simply won’t show up at the top of a search for a specific keynote speaker.\u201d<\/p>\n

Tiller pointed out, \u201cBecause meeting planners are turning over more quickly, speakers bureaus have to re-establish relationships with meeting planners.\u201d Tiller also said, \u201cSpeaker\u2019s Bureaus spend more time educating meeting planners\u201d and there\u2019s also \u201cmore opportunities for Speaker Bureaus to exclusively represent speakers.\u201d<\/p>\n

Gold noted that \u201cthe role of the speaker bureau is more critical than ever as they provide critical thought and quality reassurance to clients and event planners to ensure the right speaker of the right standard and style is selected for their event.\u201d<\/p>\n

How Should Speakers Adapt<\/h2>\n

How should speakers and bureaus adapt? Gray recommended speakers \u201cnot to approach bureaus\u201d until \u201cevent hosts start noticing the speaker’s content and want that content to feature in their upcoming event.\u201d Focus on \u201creliability, delivery, professionalism, responsiveness, and on-site rapport-building with the event host\u201d to get spin-off bookings.<\/p>\n

Gold advises speakers to \u201cthink of it, how do I get into the consciousness and become a trusted partner of both the bureau and the individuals within it?” Tiller advised, \u201cHaving links to some videos\u201d and identifying \u201cwhich bureaus they might be working with\u201d in outreach.<\/p>\n

Once working together, provide value through excellence, Gray and Gold said. Understand bureaus serve event hosts first. Share relevant news, but don\u2019t expect individual promotion. Focus on responsiveness, not where inquiries originate.<\/p>\n

Gold concurred, noting \u201cSpeakers and speaker bureaus have an opportunity to form deep partnerships which have benefits for both sides. Taking time to form these relationships is a win-win for all sides.\u201d<\/p>\n

For me, the partnership with speakers bureaus has been a priority since I first started working with bureaus about a decade ago, after spending about a decade building up my credibility. As an established keynote speaker before March 2020, I had to develop much stronger virtual presentation skills, and now have both in-person and virtual presentation clips on my speaking website. At the same time, I cultivated a national brand as a future of work expert – thus, The New York Times<\/em> called me an \u201cOffice Whisperer\u201d and \u201cHybrid Expert,\u201d which really appeals to keynote audiences.<\/p>\n

The Future for Speakers Bureaus<\/h2>\n

The future is bright for speakers bureaus embracing new opportunities. Despite challenges, speakers and bureaus can gain by working strategically together in a post-COVID world hungry for the insights only they can provide. With vision and collaboration, their future is theirs to shape.<\/p>\n

With pent-up demand for live events, a flood of new content, and mastery of virtual technology, the future remains bright for this industry if all players can shift mindsets. No longer transactions but trust-based partnerships. No longer siloed but collaborative. No longer narrow in scope but integrating expertise across a range of formats.<\/p>\n

Speakers and bureaus, by working strategically together, can gain the most from growing opportunities in a post-COVID world hungry for the connections and insights only they can provide. Visionary, value-driven partnership is key. The future is theirs to shape through relationship, expertise, and a willingness to understand new paradigms. Though challenges remain, this pivotal moment finds an industry poised to reinvent itself in a way that serves clients, audiences and one another at a whole new level. The future remains bright for those ready to step into it.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Speakers bureaus have significant opportunities post-COVID, if they leverage partnership, technology, and trust. That\u2019s according to my interviews with two leaders of speakers bureaus – Nick Gold, Managing Director of Speakers Corner, and Rich Tiller, President of the Professional Speakers Network – as well as someone who works extensively with speakers bureaus, Amy Gray, Founder […]<\/p>\n","protected":false},"author":1,"featured_media":5655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-5654","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leadership"},"yoast_head":"\nPartnership, Technology And Trust Provide The Key For Speakers Bureaus To Win | Brandiary<\/title>\n<meta name=\"description\" content=\"Speakers bureaus have significant opportunities post-COVID, if they leverage partnership, technology, and trust. 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