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Meta announced a series of changes to Facebook video features this week, in a move likely designed to help the platform better compete with TikTok and YouTube.<\/p>\n
The Facebook Watch tab has been renamed \u201cVideo\u201d and houses all of the platform\u2019s video content, including Reels, live content, and long-form videos. Meta is also bringing more Reels editing capabilities to Facebook\u2019s feed, meaning users will be able to speed up, reverse, or replace clips; add audio and record voiceovers; and upload HDR videos.<\/p>\n
Additionally, users can now comment on Instagram Reels from Facebook. The Video tab will also include a revamped Explore page that recommends videos \u201crelated to relevant hashtags and topics.\u201d<\/p>\n
\u201cVideo is core to Facebook,\u201d according to a Meta blog post.<\/p>\n
This is not the first time Facebook has sought to strengthen its video presence. It debuted Facebook Watch in 2018, and integrated Instagram Reels with Facebook in 2021. In subsequent years, however, Facebook has shuttered some of its video offerings, like Watch Party, which let users watch content together. A few months ago, Meta bid farewell to Watch\u2019s original programming, which included shows like Jada Pinkett Smith\u2019s Red Table Talk<\/em>.<\/p>\nBesides its experimentation with video, Meta has also rolled out (and cut the cord on) a host of other services. Last year, it ended Neighborhoods, the Nextdoor-lookalike feature it introduced in 2021, as well as Tuned, an app for couples. Campus, Facebook\u2019s social network for college students, and Sparked, its video speed-dating program, also bit the dust last year.<\/p>\n
Video, however, is one space the company continues to invest in as it sees growth from Reels, which are \u201cincreasing overall app engagement,\u201d Meta CEO Mark Zuckerberg said during the company\u2019s Q1 earnings call. As for further video improvements on Facebook, Meta hinted at more updates in the works.<\/p>\n
\u201cThis is just the beginning,\u201d the company\u2019s blog post said.<\/p>\n<\/div>\n
Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Get marketing news you’ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. Meta announced a series of changes to Facebook video features this week, in a move likely designed to help the platform better compete with TikTok and […]<\/p>\n","protected":false},"author":1,"featured_media":5637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-5636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"\n
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