{"id":5618,"date":"2023-07-18T22:19:55","date_gmt":"2023-07-18T22:19:55","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/americans-have-high-expectations-for-ads-but-dont-always-remember-them-a-day-later-report-says\/"},"modified":"2023-07-18T22:19:56","modified_gmt":"2023-07-18T22:19:56","slug":"americans-have-high-expectations-for-ads-but-dont-always-remember-them-a-day-later-report-says","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=5618","title":{"rendered":"Americans have high expectations for ads, but don\u2019t always remember them a day later, report says"},"content":{"rendered":"

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What was the last ad you saw? You might remember if you\u2019re a marketer, but if not, it\u2019s unlikely; most people only remember up to a tenth of the ads they\u2019ve seen in the past 24 hours.<\/p>\n

That\u2019s one of the findings from market research firm Provoke Insights\u2019s advertising trends report from this summer, a study it\u2019s conducted several times since starting in 2020, according to its president, Carly Fink.<\/p>\n

Thank u, next: <\/strong>More specifically, 41% of respondents to the survey, conducted earlier this year among 1,500 Americans ages 21\u201365, said they remembered 1%\u201310% of the ads they\u2019d seen in the past 24 hours.<\/p>\n