{"id":5393,"date":"2023-07-17T14:18:13","date_gmt":"2023-07-17T14:18:13","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/nil-deals-could-be-a-boon-for-pro-leagues\/"},"modified":"2023-07-17T14:18:13","modified_gmt":"2023-07-17T14:18:13","slug":"nil-deals-could-be-a-boon-for-pro-leagues","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=5393","title":{"rendered":"NIL deals could be a boon for pro leagues"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">The NCAA\u2019s 2021 NIL rule change that gave college athletes the go-ahead to profit off of their names, images, and likenesses came with plenty of implications for brands and, of course, athletes.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">But there\u2019s another player in the game: leagues. The policy has potential positive impacts for them as well, according to NIL experts, especially women\u2019s leagues and smaller ones looking to expand their popularity.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Follow me: <\/strong>Jeff Ehrenkranz, COO at sports marketing agency Allied Sports, said pro women\u2019s leagues stand to benefit significantly from athletes joining with preexisting relationships with fans and brands.<\/p>\n<ul>\n<li>\u201cThose women athletes coming out of college where they had commercial relationships already will bring those relationships and those followings to the professional leagues,\u201d he told Marketing Brew. \u201cWe already saw it coming out of [Women\u2019s March Madness] and the draft for the WNBA.\u201d<\/li>\n<li>This year\u2019s Women\u2019s March Madness broke viewership records, and when the WNBA Draft happened not long after, it was the most-watched in almost two decades, according to ESPN, with 572,000 viewers, up 42% year over year.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Matt Hochberg, who doesn\u2019t work specifically with college athletes, but represents pros in women\u2019s leagues like the NWSL for brand deals, said NIL has contributed to increased brand interest in emerging leagues by giving them a more easily accessible way to try out sports marketing for the first time.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">\u201cThen they come to realize, \u2018Oh, there\u2019s this entire world of all these amazing athletes who may not be star NBA players or star NFL players, but are athletes, and we can work with them, and we can afford them,\u2019\u201d Hochberg said.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>League marketing: <\/strong>While brand deals might not hold the same level of social currency as Livvy Dunne rizzing up Baby Gronk, they certainly don\u2019t hurt in raising an athlete\u2019s profile.<\/p>\n<ul>\n<li>For one, athletes are going pro with more knowledge of how to market themselves, according to Parker Cain, VP of talent marketing at Excel Sports Management.<\/li>\n<li>Leagues also use athletes in their marketing, which can be easier to do with those who have previous \u201cbrand exposure that only makes [them] that much more marketable as a new face,\u201d according to Joe Caporoso, president of sports and entertainment media company Team Whistle, which also has an internal agency that pairs brands with creators.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Take USC quarterback Caleb Williams, for instance, who\u2019s widely expected to be the No. 1 pick in the 2024 NFL Draft. He\u2019s already done deals with and appeared in commercials for brands including AT&amp;T, Beats by Dre, and Neutrogena: \u201cHe\u2019s not going to be some unknown that you\u2019re now trying to put on a poster for <em>Sunday Night Football<\/em> or <em>Monday Night Football<\/em>,\u201d Caporoso said. \u201cEveryone\u2019s gonna know who he is.\u201d<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/07\/17\/nil-deals-could-be-a-boon-for-pro-leagues?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. The NCAA\u2019s 2021 NIL rule change that gave college athletes the go-ahead to profit off of their names, images, and likenesses came with plenty of implications [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-5393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NIL deals could be a boon for pro leagues | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, 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