{"id":5097,"date":"2023-07-14T13:27:46","date_gmt":"2023-07-14T13:27:46","guid":{"rendered":"https:\/\/mysourcefunding.com\/marketing\/the-latest-updates-for-advertisers-ahead-of-the-womens-world-cup\/"},"modified":"2023-07-14T13:27:48","modified_gmt":"2023-07-14T13:27:48","slug":"the-latest-updates-for-advertisers-ahead-of-the-womens-world-cup","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=5097","title":{"rendered":"The latest updates for advertisers ahead of the Women\u2019s World Cup"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"style__InlineSubscribeWrapper-sc-8ccc5960-1 jArFiG\">\n<div class=\"style__Container-sc-6fdcc87e-0 style__RoundedContainer-sc-6c630ac0-0 iTWzCH wGFGp\">\n<h5 class=\"dist__StyledText-sc-5a46198a-12 cVdxJM inline-subscribe\">Get marketing news you&#8217;ll actually want to read<\/h5>\n<p class=\"dist__StyledText-sc-5a46198a-12 iEaGlZ inline-subscribe\">The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.<\/p>\n<\/div>\n<\/div>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">With less than a week to go until the 2023 FIFA Women\u2019s World Cup, brands and streaming services are sharing more details on their plans for the highly anticipated event.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">If you\u2019ve been too busy vacationing working to keep up, here\u2019s what you missed.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Coverage: <\/strong>Fox Sports, which has US broadcasting rights for the event, was 90% sold out of its ad inventory a month ago. NBCUniversal\u2019s Telemundo division will be airing Spanish-language coverage on its Telemundo and Universo channels, as well as streaming on Peacock.<\/p>\n<ul>\n<li>Peter Lazarus, NBC Sports\u2019s EVP of advertising sales and partnerships, said during a press briefing that the network is \u201cvirtually sold out\u201d of ad inventory.<\/li>\n<li>Ford is the presenting sponsor for the pregame show, Volkswagen is the presenting sponsor for the halftime show, and Xfinity is presenting the Zona Mixta sports news show, according to Lazarus.<\/li>\n<li>\u201cThere\u2019s no doubt in the momentum around women\u2019s sports and the desire for brands to be part of the major women\u2019s sporting events,\u201d Lazarus said.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Meanwhile, Roku is making the tournament available on its devices via the \u201cWomen\u2019s Sports Zone,\u201d which rolled out in May. Apartments.com is serving as its first official sponsor. On the social front, FIFA has struck a content partnership with TikTok for the event.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>Campaigns: <\/strong>Not all brands opted to run commercials alongside the broadcast coverage, making media tangential to the tournament a hot commodity.<\/p>\n<ul>\n<li>FanDuel worked with Wieden+Kennedy New York on an experiential campaign called \u201cFanFuel,\u201d sending branded trucks to four US cities to give away free coffee the mornings after Team USA plays a match (given the early wake-up required to catch the games in Australia and New Zealand).<\/li>\n<li>FanDuel also partnered with Carli Lloyd to promote FanDuel Sportsbook.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Frito-Lay, a North American tournament supporter and official USA snack, opted for a more traditional approach with a TV spot that started running July 12 and will continue to air online and during the broadcast through Aug. 20.<\/p>\n<ul>\n<li>The ad features current players like Julie Ertz, Mallory Swanson, and Crystal Dunn, as well as iconic former USWNT members like Lloyd, Mia Hamm, Abby Wambach, and Brandi Chastain.<\/li>\n<li>Frito-Lay is also hosting a free, in-person watch party in Texas with Fox Sports on July 21, conducting a giveaway on Twitter, and creating social content with soccer media company Copa90.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Other brands like Ally will also air ads during the broadcast while rolling out social campaigns.<\/p>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\"><strong>+1: <\/strong>The past year or so has marked something of a turning point for women\u2019s sports in terms of both brand and viewer interest.<\/p>\n<ul>\n<li>Women\u2019s March Madness scored record-breaking viewership.<\/li>\n<li>Disney and ESPN actively started pitching a women\u2019s sports sponsorship framework.<\/li>\n<li>Companies dedicated specifically to pairing brands with women athletes are on the rise.<\/li>\n<\/ul>\n<p class=\"dist__StyledText-sc-5a46198a-12 ggMJgB\">Developments like those should be on display at this year\u2019s World Cup.<\/p>\n<\/div>\n<p>Read the full article <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/07\/14\/the-latest-updates-for-advertisers-ahead-of-the-women-s-world-cup?utm_source=&#038;utm_medium=syndication&#038;utm_campaign=feed\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get marketing news you&#8217;ll actually want to read The email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can. With less than a week to go until the 2023 FIFA Women\u2019s World Cup, brands and streaming services are sharing more details on their plans for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-5097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The latest updates for advertisers ahead of the Women\u2019s World Cup | Brandiary<\/title>\n<meta name=\"description\" content=\"Get marketing news you&#039;ll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, 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