{"id":4950,"date":"2023-07-13T17:03:56","date_gmt":"2023-07-13T17:03:56","guid":{"rendered":"https:\/\/mysourcefunding.com\/startups\/selling-to-gen-z-heres-what-small-businesses-need-to-know\/"},"modified":"2023-07-13T17:03:57","modified_gmt":"2023-07-13T17:03:57","slug":"selling-to-gen-z-heres-what-small-businesses-need-to-know","status":"publish","type":"post","link":"https:\/\/mysourcefunding.com\/?p=4950","title":{"rendered":"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know"},"content":{"rendered":"
\n

By Rieva Lesonsky<\/em><\/strong><\/p>\n

Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and ready to spend money. But before you can sell to them, you need to know what Gen Z cares about and how they shop.<\/p>\n

Insider Intelligence<\/em> recently talked to Zoomers to find out what motivates them to spend.<\/p>\n

How to sell to Gen Z: Find out what motivates them to buy<\/strong><\/h2>\n

Sustainability on a budget<\/strong><\/h3>\n

<\/fbs-ad><\/p>\n

For years we\u2019ve been told that Gen Z is \u201cone of the most sustainability-minded generations.\u201d But most Zoomers are still teens or in their early twenties. And while they care about the environment, they\u2019re on a budget and are \u201cchoosy\u201d about how they spend their money.<\/p>\n

Insider Intelligence<\/em> says this mindset is one of the reasons secondhand retail has become so popular, giving Zoomers the ability to buy the brands they like while also being environmentally conscious by keeping an item from being thrown away.<\/p>\n

Brand awareness<\/strong><\/h3>\n

Consumers, particularly Gen Z, are more aware of the actions and views of corporate brands because they keep tabs on them using social media. This can be beneficial for companies, especially small businesses, that are able to show the human side of their company, which makes them more relatable. Insider Intelligence<\/em> says, \u201cBeing on social media adds a human element, making [your business] about the people more than the products.\u201d<\/p>\n

However, it can also expose views and actions that Zoomers don\u2019t agree with that can quickly turn them off your brand and in search of a company that more closely matches their values.<\/p>\n

Whom do they trust?<\/strong><\/h3>\n

TikTok is extraordinarily popular with Gen Z\u2014it is indeed their \u201cplatform of choice to discover new products, especially in the beauty category.\u201d One Zoomer told Insider Intelligence<\/em> that TikTok gives them more current content and exposes them to more new products or ones that have gone viral than YouTube does.<\/p>\n

But like most consumers of all ages, Zoomers say recommendations from friends and family influence them the most when making a purchase.<\/p>\n

They\u2019re less loyal<\/strong><\/h3>\n

Since Gen Zers are \u201cuber-conscious about how much they consume,\u201d they\u2019re less loyal than older generations. One Zoomer said she \u201cveers away from loyalty programs that make you try to buy more.\u201d Instead, she chooses loyalty programs that focus on sustainability or offer discounts.<\/p>\n

More articles from <\/strong>AllBusiness.com<\/strong>:<\/strong><\/p>\n

They\u2019re not shopping in the metaverse<\/strong><\/h3>\n

While there\u2019s been a lot of buzz about the metaverse, Zoomers aren\u2019t shopping there\u2014yet. Some believe the metaverse will \u201cevolve\u201d into something they may use one day. But Insider Intelligence<\/em> says to keep an eye on the next generation (Generation Alpha), who may be more eager to shop in the digital universe.<\/p>\n

Another survey, Square and Afterpay\u2019s State of Retail Report, shows that younger consumers (Zoomers and millennials) are increasingly shopping via mobile commerce. It reports, \u201cIn the past year, two-thirds of Afterpay online transactions from millennials and Gen Zers were made on mobile devices, with the volume of Afterpay transactions up 196% since 2020.\u201d<\/p>\n

These younger consumers are also using their mobile devices \u201cas their primary customer support tool.\u201d<\/p>\n

“Buy now, pay later” has arrived<\/strong><\/h3>\n

The retail report also shows that while Zoomers and millennials are the primary users of “buy now, pay later” (BNPL) services today, Gen Xers and baby boomers are increasingly using BNPL options.<\/p>\n

One reason Zoomers embrace BNPL is that they\u2019re buying more luxury items, which obviously cost more money. Gen Z\u2019s share of luxury item spending is now 16%, up from 13% in 2019, while millennials\u2019 luxury spend has decreased from 56% to 45% from 2019 to 2023. This is fueled, in part, by the post-pandemic return to the office. Square reports a year-over-year increase in sales of work clothes like dress shirts, oversized blazers, and dress sneakers.<\/p>\n

Conscious consumerism<\/strong><\/h3>\n

The retail report also covers sustainability and says that so far this year, millennials and Zoomers have a 69% share of spend on eco-friendly products. It suggests businesses \u201cestablish partnerships with sustainable brands by collaborating on give-back programs, marketing campaigns, and stocking their products.\u201d<\/p>\n

Insider Intelligence<\/em> advises business owners that to attract Zoomers and millennials, they \u201cneed to be intentional about running their businesses in an environmentally conscious way without being seen as performative.\u201d<\/p>\n

About the Author<\/strong><\/p>\n

Rieva Lesonsky is CEO of GrowBiz Media and <\/em>SmallBusinessCurrents.com<\/em> and has been covering small businesses and entrepreneurship for over 30 years. Get more insights about business trends by signing up for her <\/em>free <\/em>Currents newsletter<\/em>.<\/em><\/p>\n

RELATED: <\/strong>Quiet Constraint and Gen Z: Why Young Employees Are Withholding Knowledge at Work<\/strong><\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Rieva Lesonsky Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and ready to spend money. But before you can sell to them, you need to know what Gen Z cares about and how they shop. Insider Intelligence recently talked to Zoomers […]<\/p>\n","protected":false},"author":1,"featured_media":4951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77],"tags":[],"class_list":{"0":"post-4950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-startups"},"yoast_head":"\nSelling To Gen Z? Here\u2019s What Small Businesses Need To Know | Brandiary<\/title>\n<meta name=\"description\" content=\"By Rieva Lesonsky Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysourcefunding.com\/?p=4950\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know | Brandiary\" \/>\n<meta property=\"og:description\" content=\"By Rieva Lesonsky Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysourcefunding.com\/?p=4950\" \/>\n<meta property=\"og:site_name\" content=\"Brandiary\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T17:03:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T17:03:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/1689267836_0x0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4950#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4950\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\"},\"headline\":\"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know\",\"datePublished\":\"2023-07-13T17:03:56+00:00\",\"dateModified\":\"2023-07-13T17:03:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4950\"},\"wordCount\":786,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"articleSection\":[\"Startups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=4950#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4950\",\"url\":\"https:\/\/mysourcefunding.com\/?p=4950\",\"name\":\"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know | Brandiary\",\"isPartOf\":{\"@id\":\"https:\/\/mysourcefunding.com\/#website\"},\"datePublished\":\"2023-07-13T17:03:56+00:00\",\"dateModified\":\"2023-07-13T17:03:57+00:00\",\"description\":\"By Rieva Lesonsky Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and\",\"breadcrumb\":{\"@id\":\"https:\/\/mysourcefunding.com\/?p=4950#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysourcefunding.com\/?p=4950\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysourcefunding.com\/?p=4950#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysourcefunding.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysourcefunding.com\/#website\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"name\":\"Brandiary\",\"description\":\"Latest Business and Startup News and Updates\",\"publisher\":{\"@id\":\"https:\/\/mysourcefunding.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysourcefunding.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysourcefunding.com\/#organization\",\"name\":\"Brandiary\",\"url\":\"https:\/\/mysourcefunding.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png\",\"width\":381,\"height\":100,\"caption\":\"Brandiary\"},\"image\":{\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"contentUrl\":\"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/mysourcefunding.com\"],\"url\":\"https:\/\/mysourcefunding.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know | Brandiary","description":"By Rieva Lesonsky Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysourcefunding.com\/?p=4950","og_locale":"en_US","og_type":"article","og_title":"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know | Brandiary","og_description":"By Rieva Lesonsky Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and","og_url":"https:\/\/mysourcefunding.com\/?p=4950","og_site_name":"Brandiary","article_published_time":"2023-07-13T17:03:56+00:00","article_modified_time":"2023-07-13T17:03:57+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/07\/1689267836_0x0.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysourcefunding.com\/?p=4950#article","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/?p=4950"},"author":{"name":"News Room","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4"},"headline":"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know","datePublished":"2023-07-13T17:03:56+00:00","dateModified":"2023-07-13T17:03:57+00:00","mainEntityOfPage":{"@id":"https:\/\/mysourcefunding.com\/?p=4950"},"wordCount":786,"commentCount":0,"publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"articleSection":["Startups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mysourcefunding.com\/?p=4950#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mysourcefunding.com\/?p=4950","url":"https:\/\/mysourcefunding.com\/?p=4950","name":"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know | Brandiary","isPartOf":{"@id":"https:\/\/mysourcefunding.com\/#website"},"datePublished":"2023-07-13T17:03:56+00:00","dateModified":"2023-07-13T17:03:57+00:00","description":"By Rieva Lesonsky Members of Generation Z (sometimes called Zoomers) are coming of age. The leading edge of the generation is entering the workforce and","breadcrumb":{"@id":"https:\/\/mysourcefunding.com\/?p=4950#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysourcefunding.com\/?p=4950"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mysourcefunding.com\/?p=4950#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysourcefunding.com\/"},{"@type":"ListItem","position":2,"name":"Selling To Gen Z? Here\u2019s What Small Businesses Need To Know"}]},{"@type":"WebSite","@id":"https:\/\/mysourcefunding.com\/#website","url":"https:\/\/mysourcefunding.com\/","name":"Brandiary","description":"Latest Business and Startup News and Updates","publisher":{"@id":"https:\/\/mysourcefunding.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysourcefunding.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysourcefunding.com\/#organization","name":"Brandiary","url":"https:\/\/mysourcefunding.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/b-logo-1.png","width":381,"height":100,"caption":"Brandiary"},"image":{"@id":"https:\/\/mysourcefunding.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/5062dafb0f932b59aa228f1a047332f4","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysourcefunding.com\/#\/schema\/person\/image\/","url":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","contentUrl":"https:\/\/mysourcefunding.com\/wp-content\/uploads\/2023\/06\/avatar_user_1_1688031660-96x96.png","caption":"News Room"},"sameAs":["https:\/\/mysourcefunding.com"],"url":"https:\/\/mysourcefunding.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4950"}],"version-history":[{"count":1,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4950\/revisions"}],"predecessor-version":[{"id":4952,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/posts\/4950\/revisions\/4952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=\/wp\/v2\/media\/4951"}],"wp:attachment":[{"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysourcefunding.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}